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Data-ism : the revolution transforming decision making, consumer behavior, and almost everything else

Author: Steve Lohr
Publisher: New York, NY : HarperCollins Publishers, [2015] ©2015
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
By one estimate, 90 percent of all of the data in history was created in the last two years. In 2014, International Data Corporation calculated the data universe at 4.4 zettabytes, or 4.4 trillion gigabytes. That much information, in volume, could fill enough slender iPad Air tablets to create a stack two-thirds of the way to the moon. Coal, iron ore, and oil were the key productive assets that fueled the Industrial  Read more...
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Document Type: Book
All Authors / Contributors: Steve Lohr
ISBN: 9780062226815 0062226819 9780062226822 0062226827
OCLC Number: 861210012
Description: xi, 239 pages ; 24 cm
Contents: How big is big data? --
Potential. Potential. Potential --
Bet the company --
Sight and insight --
The rise of the data scientist --
Data storytelling: Correlation and context --
Data gets physical --
The yin and yang of behavior and data --
The long game --
The prying eyes of big data --
The future: Data capitalism.
Responsibility: Steve Lohr.

Abstract:

By one estimate, 90 percent of all of the data in history was created in the last two years. In 2014, International Data Corporation calculated the data universe at 4.4 zettabytes, or 4.4 trillion gigabytes. That much information, in volume, could fill enough slender iPad Air tablets to create a stack two-thirds of the way to the moon. Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. The vital raw material of today's information economy is data. In Data-ism, New York Times technology reporter Steve Lohr explains how big-data technology is ushering in a revolution in proportions that promise to be the basis of the next wave of efficiency and innovation across the economy. But more is at work here than technology. Big data is also the vehicle for a point of view, or philosophy, about how decisions will be -- and perhaps should be -- made in the future. This new revolution could change decision making -- by relying more on data and analysis, and less on intuition and experience -- and transform the nature of leadership and management. Focusing on young entrepreneurs at the forefront of data science as well as on giant companies such as IBM that are making big bets on data science for the future of their businesses, Data-ism is a field guide to what is ahead, explaining how individuals and institutions will need to exploit, protect, and manage data to stay competitive in the coming years.

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