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Data mining et scoring : bases de données et gestion de la relation client

Author: Stéphane Tufféry
Publisher: Paris : Dunod, 2002.
Series: InfoPro. Série Traitement des données
Edition/Format:   Print book : FrenchView all editions and formats
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Document Type: Book
All Authors / Contributors: Stéphane Tufféry
ISBN: 2100065270 9782100065271
OCLC Number: 53351843
Description: viii, 311 pages : illustrations ; 25 cm
Contents: Panorama du data mining --
Le déroulement d'une étude de data mining --
L'utilisation des données en data mining --
Les principales techniques de data mining --
Une application du data mining : le scoring --
Les facteurs de succès d'un projet de data mining --
Les logiciels de data mining --
Le text mining --
Le web mining --
Étude de cas.
Series Title: InfoPro. Série Traitement des données
Responsibility: Stéphane Tufféry.
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Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/53351843<\/a>> # Data mining et scoring : bases de donn\u00E9es et gestion de la relation client<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Book<\/a>, schema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"53351843<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Place\/paris<\/a>> ; # Paris<\/span>\n\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/fr<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/exploration_de_donnees_informatique<\/a>> ; # Exploration de donn\u00E9es (Informatique)<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/relational_databases<\/a>> ; # Relational databases<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/data_mining<\/a>> ; # Data mining<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/relations_avec_la_clientele<\/a>> ; # Relations avec la client\u00E8le<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/bases_de_donnees_conception<\/a>> ; # Bases de donn\u00E9es--Conception<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/bases_de_donnees_relationnelles<\/a>> ; # Bases de donn\u00E9es relationnelles<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/database_design<\/a>> ; # Database design<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/base_de_donnees_relationnelle<\/a>> ; # Base de donn\u00E9es relationnelle<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/bases_de_donnees_gestion<\/a>> ; # Bases de donn\u00E9es--Gestion<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/exploration_de_donnees<\/a>> ; # exploration de donn\u00E9es<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/methode_des_scores<\/a>> ; # M\u00E9thode des scores<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/gestion_de_la_relation_client<\/a>> ; # Gestion de la relation client<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/005.75\/e21\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/viaf.org\/viaf\/54308869<\/a>> ; # St\u00E9phane Tuff\u00E9ry<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2002<\/span>\" ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/2791850297<\/a>> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"fr<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isPartOf<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Series\/infopro_serie_traitement_des_donnees<\/a>> ; # InfoPro. S\u00E9rie Traitement des donn\u00E9es<\/span>\n\u00A0\u00A0\u00A0\nschema:name<\/a> \"Data mining et scoring : bases de donn\u00E9es et gestion de la relation client<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"53351843<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/53351843#PublicationEvent\/paris_dunod_2002<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Agent\/dunod<\/a>> ; # Dunod<\/span>\n\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9782100065271<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/53351843<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Related Entities<\/h3>\n
<http:\/\/dewey.info\/class\/005.75\/e21\/<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Agent\/dunod<\/a>> # Dunod<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Dunod<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Place\/paris<\/a>> # Paris<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Paris<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Series\/infopro_serie_traitement_des_donnees<\/a>> # InfoPro. S\u00E9rie Traitement des donn\u00E9es<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:PublicationSeries<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/www.worldcat.org\/oclc\/53351843<\/a>> ; # Data mining et scoring : bases de donn\u00E9es et gestion de la relation client<\/span>\n\u00A0\u00A0\u00A0\nschema:name<\/a> \"InfoPro. S\u00E9rie Traitement des donn\u00E9es<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/base_de_donnees_relationnelle<\/a>> # Base de donn\u00E9es relationnelle<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Base de donn\u00E9es relationnelle<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/bases_de_donnees_conception<\/a>> # Bases de donn\u00E9es--Conception<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Bases de donn\u00E9es--Conception<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/bases_de_donnees_gestion<\/a>> # Bases de donn\u00E9es--Gestion<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Bases de donn\u00E9es--Gestion<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/bases_de_donnees_relationnelles<\/a>> # Bases de donn\u00E9es relationnelles<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Bases de donn\u00E9es relationnelles<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/data_mining<\/a>> # Data mining<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Data mining<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/database_design<\/a>> # Database design<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Database design<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/exploration_de_donnees<\/a>> # exploration de donn\u00E9es<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"exploration de donn\u00E9es<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Exploration de donn\u00E9es<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/exploration_de_donnees_informatique<\/a>> # Exploration de donn\u00E9es (Informatique)<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Exploration de donn\u00E9es (Informatique)<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/gestion_de_la_relation_client<\/a>> # Gestion de la relation client<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Gestion de la relation client<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/methode_des_scores<\/a>> # M\u00E9thode des scores<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"M\u00E9thode des scores<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/relational_databases<\/a>> # Relational databases<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Relational databases<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Topic\/relations_avec_la_clientele<\/a>> # Relations avec la client\u00E8le<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Relations avec la client\u00E8le<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/fr<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"fr<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/54308869<\/a>> # St\u00E9phane Tuff\u00E9ry<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Tuff\u00E9ry<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"St\u00E9phane<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"St\u00E9phane Tuff\u00E9ry<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9782100065271<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"2100065270<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9782100065271<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/53351843<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/53351843<\/a>> ; # Data mining et scoring : bases de donn\u00E9es et gestion de la relation client<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2020-03-04<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/53351843#PublicationEvent\/paris_dunod_2002<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Place\/paris<\/a>> ; # Paris<\/span>\n\u00A0\u00A0\u00A0\nschema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/2791850297#Agent\/dunod<\/a>> ; # Dunod<\/span>\n\u00A0\u00A0\u00A0\nschema:startDate<\/a> \"2002<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Content-negotiable representations<\/p>\n