Data mining techniques : for marketing, sales, and customer support (Book, 1997) [WorldCat.org]
skip to content
Data mining techniques : for marketing, sales, and customer support Preview this item
ClosePreview this item
Checking...

Data mining techniques : for marketing, sales, and customer support

Author: Michael J A Berry; Gordon Linoff
Publisher: New York : Wiley, ©1997.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Data Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. One of the first practical guides to mining business data, it describes techniques for detecting customer behavior patterns useful in formulating marketing, sales, and customer support strategies. While database analysts will find more than  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael J A Berry; Gordon Linoff
ISBN: 0471179809 9780471179801
OCLC Number: 36755821
Language Note: English.
Description: x, 454 pages : illustrations ; 24 cm
Contents: 1. Why Data Mining? --
2. Virtuous Cycle of Data Mining --
3. Virtuous Cycle in Practice --
4. What Can Data Mining Do? --
5. Data Mining Methodology --
6. Measuring the Effectiveness of Data Mining --
7. Overview of Data Mining Techniques --
8. Market Basket Analysis --
9. Memory-Based Reasoning --
10. Automatic Cluster Detection --
11. Link Analysis --
12. Decision Trees --
13. Artificial Neural Networks --
14. Genetic Algorithms --
15. Data Mining and the Corporate Data Warehouse --
16. Where Does OLAP Fit In? --
17. Choosing the Right Tool for the Job --
18. Putting Data Mining to Work.
Responsibility: Michael J.A. Berry, Gordon Linoff.
More information:

Abstract:

A guide to mining business data - particularly data about customer behaviour - to help business managers create more focused marketing and sales strategies and campaigns. The authors explain how each  Read more...

Reviews

Editorial reviews

Publisher Synopsis

"The book thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions." (Fathbrain.com; Ganthead.com, 9/01)

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.