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Demographic Targeting : the Essential Role of Population Groups in Retail Marketing.

Author: James A Pooler
Publisher: Milton : Taylor and Francis, 2018.
Series: Routledge revivals.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Pooler, James A.
Demographic Targeting : The Essential Role of Population Groups in Retail Marketing.
Milton : Taylor and Francis, ©2018
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: James A Pooler
ISBN: 9781351730310 1351730312 9781315184166 1315184168
OCLC Number: 1020028636
Description: 1 online resource (147 pages).
Contents: Cover; Half Title; Dedication; Title Page; Copyright Page; Table of Contents; List of Figures; 1 Demographics and Shopping: Introduction; What are the Demographic Groups?; The New Shopping; Shopping the Levels; Shopping for Time; The Purpose of this Book; 2 The Young Parenting and Infant Demographic: Time-Pressed; The Basic Necessities of the Parenting Demographic; The Significance of High Quality in Baby Equipment; Making Time for Parents; Stress Reducers; Store and Cart Design; How Parents Shop to Define Their Childrenâ#x80;#x99;s Sexual Identity; How Parents Shop to Define Their Children. Designer Label BabiesInfants --
Two Worlds of Retail; 3 Young Children: The End of the Age of Innocence; Life-Defining Clothing; Life-Defining Entertainment; Room Decorating; Toys and Creativity; Television; Daycare; Big Families --
Children to Define the Self; 4 Pre-Teens: The Shopping Pressures of Growing Up; Pre-Teens and Fashion Pressure; Entertainment: A Battleground for Kids and Parents; Toys --
A Shrinking Demographic; Sexist Shopping and Products; Sports and Activities; Mini-Teens; 5 Teens: Shopping for an Identity; The Teen Shopping Mentality; The Time World of Teens. The Teen Timescape and Brand NamesThe Obsession with Designer Labels; Clothing --
A Teen Thing?; The Clothes Shopping Gap; Entertainment; Big Ticket Items --
Cars, Audio Systems, Computers; 6 The Young Single Demographic: Shopping for Self-Esteem; A Unique Demographic; Fashion Shock; Frozen in Fashion; Cars; Travel; Entertainment; Night Clubs and Bars; Lifestyle Gear; Fitness Centers; Generational Transference; 7 The Young Married Demographic: Shopping as Grown-Ups; The Young Married --
Pulled in Different Directions; Designer Label Targeting; Unprecedented Demand; The Transformation. What Level does this Group Shop?Home Appliances; Cars; Entertainment; Shopping Dreams; First-Time Shoppers; 8 The Busy Demographic: The Most Important Group; The Most Important Demographic; Conflicting Desires; Marketing to Couples; Clothing; Housing; Toys and Sports; The Significance of Big Box Stores; 9 The Baby Boomers: Shopping for Emotional Reasons; The Shopping Mindset of the Baby Boomers; The â#x80;#x98;Forever Youngâ#x80;#x99; Theory of Marketing; Vehicles; Housing; Clothing; The Golden Years of Shopping; Inheritances; Reinventing Demand; Upgrading; Food; The Aging Baby Boomer; Conclusion; Index.
Series Title: Routledge revivals.

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