skip to content
The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency Preview this item
ClosePreview this item
Checking...

The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency

Author: Kotaro Sugiyama; Tim Andree
Publisher: New York : McGraw-Hill, 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Lessons from Dentsu, one of the largest, most innovative marketing and communications companies in the world

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Kotaro Sugiyama; Tim Andree
ISBN: 9780071748124 0071748121 9780071752787 0071752781
OCLC Number: 712596683
Description: xxiv, 310 Seiten : Illustrationen ; 24 cm
Contents: Part 1Dentsu Comes of Age1. The Origins of the Dentsu Way2. Breadth and Depth: An Overview of Dentsu Scope and ServicesPart 2The Cross Communication Imperative3. From AIDMA to AISAS: The Growing Importance of Cross Communication4. Cross Communication: A Look at What Makes It Work5. Creating Scenarios for Cross CommunicationPart 3Putting Cross Switch into Play6. Case Studies of the Cross Switch Way7. The Cross Switch Design Process8. From Insight to Scenario Creation9. Structural Design and Measurement for Cross SwitchEpilogueAppendix: Outline of Cross Communication Behavior Survey
Responsibility: by Kotaro Sugiyama and Tim Andree.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/712596683> # The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "712596683" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
    schema:about <http://experiment.worldcat.org/entity/work/data/794281724#Topic/marketing_management> ; # Marketing--Management
    schema:about <http://experiment.worldcat.org/entity/work/data/794281724#Organization/dentsu> ; # Dentsū.
    schema:about <http://viaf.org/viaf/141338231> ; # Dentsū-kōkoku-KK
    schema:about <http://dewey.info/class/658.8/> ;
    schema:about <http://id.worldcat.org/fast/797822> ; # Advertising agencies--Management
    schema:about <http://experiment.worldcat.org/entity/work/data/794281724#Topic/japan> ; # Japan
    schema:about <http://experiment.worldcat.org/entity/work/data/794281724#Topic/advertising_agencies_japan_management> ; # Advertising agencies--Japan--Management
    schema:about <http://id.loc.gov/authorities/subjects/sh85081339> ; # Marketing--Management
    schema:about <http://id.worldcat.org/fast/1010209> ; # Marketing--Management
    schema:about <http://id.worldcat.org/fast/1204082> ; # Japan.
    schema:about <http://id.worldcat.org/fast/797511> ; # Advertising
    schema:about <http://viaf.org/viaf/153603648> ; # Dentsū.
    schema:about <http://experiment.worldcat.org/entity/work/data/794281724#Topic/werbewirtschaft> ; # Werbewirtschaft
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/276104477> ; # Tim Andree
    schema:creator <http://viaf.org/viaf/121947430> ; # Kotaro Sugiyama
    schema:datePublished "2011" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/794281724> ;
    schema:inLanguage "en" ;
    schema:name "The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency" ;
    schema:productID "712596683" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/712596683#PublicationEvent/new_york_mcgraw_hill_2011> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/794281724#Agent/mcgraw_hill> ; # McGraw-Hill
    schema:url <http://digitale-objekte.hbz-nrw.de/storage/2011/08/05/file_12/4246236.pdf> ;
    schema:url <http://swbplus.bsz-bw.de/bsz339581476inh.htm> ;
    schema:workExample <http://worldcat.org/isbn/9780071748124> ;
    schema:workExample <http://worldcat.org/isbn/9780071752787> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/712596683> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
    schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/794281724#Topic/advertising_agencies_japan_management> # Advertising agencies--Japan--Management
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh85001191> ;
    schema:name "Advertising agencies--Japan--Management" ;
    .

<http://experiment.worldcat.org/entity/work/data/794281724#Topic/marketing_management> # Marketing--Management
    a schema:Intangible ;
    schema:name "Marketing--Management" ;
    .

<http://id.loc.gov/authorities/subjects/sh85081339> # Marketing--Management
    a schema:Intangible ;
    schema:name "Marketing--Management" ;
    .

<http://id.worldcat.org/fast/1010209> # Marketing--Management
    a schema:Intangible ;
    schema:name "Marketing--Management" ;
    .

<http://id.worldcat.org/fast/1204082> # Japan.
    a schema:Place ;
    schema:name "Japan." ;
    .

<http://id.worldcat.org/fast/797511> # Advertising
    a schema:Intangible ;
    schema:name "Advertising" ;
    .

<http://id.worldcat.org/fast/797822> # Advertising agencies--Management
    a schema:Intangible ;
    schema:name "Advertising agencies--Management" ;
    .

<http://viaf.org/viaf/121947430> # Kotaro Sugiyama
    a schema:Person ;
    schema:familyName "Sugiyama" ;
    schema:givenName "Kotaro" ;
    schema:name "Kotaro Sugiyama" ;
    .

<http://viaf.org/viaf/141338231> # Dentsū-kōkoku-KK
    a schema:Organization ;
    schema:name "Dentsū-kōkoku-KK" ;
    schema:sameAs <http://d-nb.info/gnd/270856-5> ;
    .

<http://viaf.org/viaf/153603648> # Dentsū.
    a schema:Organization ;
    schema:name "Dentsū." ;
    .

<http://viaf.org/viaf/276104477> # Tim Andree
    a schema:Person ;
    schema:familyName "Andree" ;
    schema:givenName "Tim" ;
    schema:name "Tim Andree" ;
    .

<http://worldcat.org/isbn/9780071748124>
    a schema:ProductModel ;
    schema:isbn "0071748121" ;
    schema:isbn "9780071748124" ;
    .

<http://worldcat.org/isbn/9780071752787>
    a schema:ProductModel ;
    schema:isbn "0071752781" ;
    schema:isbn "9780071752787" ;
    .

<http://www.worldcat.org/title/-/oclc/712596683>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/712596683> ; # The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency
    schema:dateModified "2018-12-19" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.