Design for business (Book, 2014) [WorldCat.org]
skip to content
New WorldCat.org coming soon
Design for business
Checking...

Design for business

Publisher: Bristol : Intellect, 2014
Edition/Format:   Print book : Conference publication : English
Summary:

Features essays on topics ranging from branding and sustainability to business-driven design education.

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Conference publication
Document Type: Book
ISBN: 9781783203765 1783203765
OCLC Number: 906765519
Notes: The research presented in this book is the outcome of the Design for Business: Research Conference that was presented by afIdeas in April 2013 as part of Melbourne International Design Week, Australia
Description: 2 bd. (+ 211 s.)
Contents: Foreword, Ken FriedmanPreface, Kristin McCourtieDesign matters, Gjoko MuratovskiThe missing link?, Per MollerupTypography and research-led practice, Stuart GluthThe competitive battleground of colours, logos and taglines in brand identity, Julian Major, Aoi Tanaka and Jenni RomaniukAllocating the consumer research budget: Trying out the new or the tried and true?, Emily J. WrightAmbush marketing: Nike and the London 2012 Olympic Games, Gjoko MuratovskiNike and the London 2012 Olympics - A conversation with Quan Payne (Part 1), Gjoko MuratovskiNike and the London 2012 Olympics - A conversation with Quan Payne (Part 2), Gjoko MuratovskiThe role of design in building public value: The case of the Australian Taxation Office, Nina TerreyCollaborating with design consultancy firms for effective strategic decision-making in new product development, Giulia Calabretta, Gerda Gemser, Nachoem M. Wijnberg and Paul P.M. HekkertDesigning competitive edge through job ads: A content analysis of seek.com.au, Jan Jervis and Jeff Brand'Ethicalization' and greenwashing: Business, sustainability and design, Robert CrockerDesign thinking to grow the market: Developing products that address industry and consumer need, Elaine Saunders, Jessica Taft and David JenkinsonDesign research: Past and future - A conversation with Dan Formosa, Gjoko Muratovski
Responsibility: editor: Gjoko Muratovski

Reviews

Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.