Design for business (Book, 2014) []
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Design for business

Design for business

Publisher: Bristol : Intellect, 2014
Edition/Format:   Print book : Conference publication : English

Features essays on topics ranging from branding and sustainability to business-driven design education.

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Material Type: Conference publication
Document Type: Book
ISBN: 9781783203765 1783203765
OCLC Number: 906765519
Notes: The research presented in this book is the outcome of the Design for Business: Research Conference that was presented by afIdeas in April 2013 as part of Melbourne International Design Week, Australia
Description: 2 bd. (+ 211 s.)
Contents: Foreword, Ken FriedmanPreface, Kristin McCourtieDesign matters, Gjoko MuratovskiThe missing link?, Per MollerupTypography and research-led practice, Stuart GluthThe competitive battleground of colours, logos and taglines in brand identity, Julian Major, Aoi Tanaka and Jenni RomaniukAllocating the consumer research budget: Trying out the new or the tried and true?, Emily J. WrightAmbush marketing: Nike and the London 2012 Olympic Games, Gjoko MuratovskiNike and the London 2012 Olympics - A conversation with Quan Payne (Part 1), Gjoko MuratovskiNike and the London 2012 Olympics - A conversation with Quan Payne (Part 2), Gjoko MuratovskiThe role of design in building public value: The case of the Australian Taxation Office, Nina TerreyCollaborating with design consultancy firms for effective strategic decision-making in new product development, Giulia Calabretta, Gerda Gemser, Nachoem M. Wijnberg and Paul P.M. HekkertDesigning competitive edge through job ads: A content analysis of, Jan Jervis and Jeff Brand'Ethicalization' and greenwashing: Business, sustainability and design, Robert CrockerDesign thinking to grow the market: Developing products that address industry and consumer need, Elaine Saunders, Jessica Taft and David JenkinsonDesign research: Past and future - A conversation with Dan Formosa, Gjoko Muratovski
Responsibility: editor: Gjoko Muratovski


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