Find a copy in the library
Finding libraries that hold this item...
Details
Material Type: | Conference publication |
---|---|
Document Type: | Book |
ISBN: | 9781783203765 1783203765 |
OCLC Number: | 906765519 |
Notes: | The research presented in this book is the outcome of the Design for Business: Research Conference that was presented by afIdeas in April 2013 as part of Melbourne International Design Week, Australia |
Description: | 2 bd. (+ 211 s.) |
Contents: | Foreword, Ken FriedmanPreface, Kristin McCourtieDesign matters, Gjoko MuratovskiThe missing link?, Per MollerupTypography and research-led practice, Stuart GluthThe competitive battleground of colours, logos and taglines in brand identity, Julian Major, Aoi Tanaka and Jenni RomaniukAllocating the consumer research budget: Trying out the new or the tried and true?, Emily J. WrightAmbush marketing: Nike and the London 2012 Olympic Games, Gjoko MuratovskiNike and the London 2012 Olympics - A conversation with Quan Payne (Part 1), Gjoko MuratovskiNike and the London 2012 Olympics - A conversation with Quan Payne (Part 2), Gjoko MuratovskiThe role of design in building public value: The case of the Australian Taxation Office, Nina TerreyCollaborating with design consultancy firms for effective strategic decision-making in new product development, Giulia Calabretta, Gerda Gemser, Nachoem M. Wijnberg and Paul P.M. HekkertDesigning competitive edge through job ads: A content analysis of seek.com.au, Jan Jervis and Jeff Brand'Ethicalization' and greenwashing: Business, sustainability and design, Robert CrockerDesign thinking to grow the market: Developing products that address industry and consumer need, Elaine Saunders, Jessica Taft and David JenkinsonDesign research: Past and future - A conversation with Dan Formosa, Gjoko Muratovski |
Responsibility: | editor: Gjoko Muratovski |
Reviews

