Design for business (Book, 2014) []
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Design for business

Design for business

Author: Gjoko Muratovski
Publisher: Bristol, UK : Intellect, 2014-2015. ©2014-2015
Edition/Format:   Print book : EnglishView all editions and formats
One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centerpiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor, and author. Bolstering this are transcripts of two interviews with the former global art director for  Read more...
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Document Type: Book
All Authors / Contributors: Gjoko Muratovski
ISBN: 9780646585901 0646585908 9781783203765 9781783205431 1783205431 1783203765
OCLC Number: 921874658
Description: 3 volumes : illustrations (black and white, and colour) ; 22 cm
Contents: Preface, Kristin McCourtieForeword, George CairnsThe role of Design in Business, Gjoko MuratovskiModels of design: Envisioning a future design education, Ken FriedmanAre you on board? The role of design-led innovation in strengthening key partnerships within an Australian airport, Rebecca Price, Cara Wrigley and Alexander DreilingPublicly funded design support for small and medium manufacturers: How it might be best managed, James Woudhuysen and Peter FordUnderstanding, utilizing and valuing design tools in business, Rohan Doherty, Cara Wrigley and Judy MatthewsNew Zealand's nation brand and its impact on exporting businesses, Eden Potter and Raul SarrotDesign for competitive advantage in capital goods, Robbie NapperInsights from Scotland's first design-led innovation program for SMEs to enhance economic competitiveness and design leadership, Catherine Docherty and Jill MacBrydeApplying design-led innovation in a not-for-profit aged care provider to create shared value, Erez Nusem, Aimee Defries and Cara WrigleyIs the interior design of your workplace honing or blunting your competitive edge?, Kellee FrithGamification in design - A conversation with Soren Ingomar Petersen, Gjoko Muratovski
Responsibility: editor and book series editor, Gjoko Muratovski.


Features essays on topics ranging from branding and sustainability to business-driven design education.  Read more...


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