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Design for how people think : using brain science to build better products

Author: John Whalen
Publisher: Sebastopol, CA : O'Reilly Media, Inc., 2019. ©2019
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your  Read more...

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Genre/Form: Electronic books
Additional Physical Format: (OCoLC)989968078
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: John Whalen
ISBN: 9781491985427 1491985429 9781491985403 1491985402
OCLC Number: 1096185079
Description: 1 online resource.
Contents: Intro; [ Preface ]; Part I Rethinking "the" Experience; Chapter 1 The Six Minds of Experience; Vision, Attention, and Automaticity; Wayfinding; Language; Memory; Decision Making; Emotion; The Six Minds; Activity; Chapter 2 In the Blink of an Eye: Vision, Attention, and Automaticity; From Representations to Experiences; Unconscious Behaviors: Caught You Looking; Visual Popout; Oops, You Missed That!; Our Visual System Creates Clarity When There Is None; Ceci N'est Pas une Pipe: Learning What Someone Understands Something to Be, Not What Might Actually Be There; Further Reading Chapter 3 Wayfinding: Where Am IThe Ant in the Desert: Computing Euclidean Space; Locating Yourself in Physical and Virtual Space; Where Can I Go? How Will I Get There?; Testing Interfaces to Reveal Metaphors for Interaction; Thinking to the Future: Is There a "Where" in a Voice Interface?; Further Reading; Chapter 4 Memory/Semantics; Abstracting Away the Detail; Stereotypes of Services; The Value of Understanding Mental Models; Acknowledging the Diversity of Types of Mental Models; Riddle Answer Key!; Further Reading; Chapter 5 Language: I Told You So; Wait, Didn't We Just Cover This? The Language of the Mind"What We've Got Here Is Failure to Communicate"; Revealing Words; I'm Listening; Chapter 6 Decision Making and Problem Solving: Enter Consciousness, Stage Left; What Is My Problem (Definition)?; How Might Problems Be Framed Differently?; Finding the Yellow Brick Road to Problem Resolution; When You Get Stuck En Route: Subgoals; Further Reading; Chapter 7 Emotion: Logical Decision Making Meets Its Match; Too Much Information Jamming Up My Brain! Too Much Information Driving Me Insane!; Spock, I Am Not; Competing for Conscious Attention Getting to Deep Desires, Goals, and FearsFurther Reading; Part II Exposing Secrets; Chapter 8 User Research: Contextual Interviews; Why Choose a Contextual Interview?; Empathy Research: Understanding What the User Really Needs; Recommended Approach for Contextual Interviews and Their Analysis; Common Questions; From Data to Insights; Exercise; Concrete Recommendations; Further Reading; Chapter 9 Vision: Are You Looking at Me; Where Are Their Eyes? Eye-Tracking Can Tell You Some Things, But Not Everything; Quick, Get a Heat Map...; Go with the Flow; Real-World Examples; Concrete Recommendations Chapter 10 Language: Did They Just Say ThatRecording Interviews; Prepping Raw Data: But, But, But...; Reading Between the Lines: Sophistication; Real-World Examples; Concrete Recommendations; Chapter 11 Wayfinding: How Do You Get There; Where Do Users Think They Are?; How Do They Think They Can Get from Place A to Place B?; What Are Those Expectations Based On?; Real-World Examples; Case Study: Distracted Movie-Watching; Concrete Recommendations; Chapter 12 Memory: Expectations and Filling in Gaps; Meanings in the Mind; Putting It All Together; Real-World Examples; What You Might Discover
Responsibility: John Whalen.

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