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Design is storytelling

Author: Ellen Lupton
Publisher: New York, NY : Cooper Hewitt, Smithsonian Design Museum, [2017] ©2017
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Good design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what?s there. An intriguing logo,  Read more...
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Genre/Form: Guides et manuels
Document Type: Book
All Authors / Contributors: Ellen Lupton
ISBN: 9781942303190 194230319X
OCLC Number: 1029246740
Description: 159 pages : illustrations ; 22 cm.
Contents: Overture --
From the director --
Acknowledgments --
Inciting incidents --
Act 1. Action --
Narrative arc --
Hero's journey --
Labyrinth --
Rule of threes --
Scenario planning --
Design fiction --
Act 2. Emotion --
Experience economy --
Emotional journey --
Color and emotion --
Empathy --
Persona --
Product personality --
Act 3. Sensation --
The gaze --
Gestalt grouping --
Just-in-time representation --
Affordances --
Behavioral economics --
Multisensory design --
Aftermath --
Writing tips --
Storytelling checklist --
Index
Responsibility: Ellen Lupton.

Abstract:

"Explores connections between storytelling and design, [examining] the psychology of visual communication from a narrative point of view"--Publisher's description.  Read more...

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