Design literacy : understanding graphic design (Book, 1997) []
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Design literacy : understanding graphic design

Author: Steven Heller; Karen Pomeroy
Publisher: New York : Allworth Press, 1997.
Edition/Format:   Print book : EnglishView all editions and formats
Although created to fulfill ephemeral needs, great works of graphic design often become memorable cultural icons representing the times and places of their origins. Design Literacy presents ninety-three "object lessons," specific histories examining the contexts in which well-known, unknown, and anonymous works have made decisive contributions to the evolution of graphic design. Steven Heller and Karen Pomeroy  Read more...

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Genre/Form: History
Cas, Études de
Document Type: Book
All Authors / Contributors: Steven Heller; Karen Pomeroy
ISBN: 1880559765 9781880559765
OCLC Number: 37645727
Description: x, 277 pages : illustrations ; 26 cm
Contents: Persuasion : design in the service of control and influence --
Media : design in mass communication --
Language : design as a vocabulary --
Identity : design as signature --
Information : design as guidepost and pathway --
Iconography : design as indelible symbol --
Style : design as aesthetics and form --
Commerce : design as marketing tool.
Responsibility: Steven Heller and Karen Pomeroy.


An analysis of the key works of 20th century graphic design, using case studies of the successful marriage of form and content. It explores 100 classic and contemporary works and explains why they  Read more...


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