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Design management : managing design strategy, process and implementation

Author: Kathryn Best
Publisher: Switzerland : AVA Publishing, 2006, reimp. 2014.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Design management - the management of design strategies, processes and projects - is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes." "This book leads the student through the key knowledge, practice and skill areas of design management, focusing on the strategy, process and  Read more...
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Document Type: Book
All Authors / Contributors: Kathryn Best
ISBN: 2940373124 9782940373123
OCLC Number: 882103074
Description: 215 paginas : ilustraciones ; 30 centímetros
Contents: Prologue --
Context --
Managing the design strategy --
Managing the design process --
Managing the design implementation.
Responsibility: Kathryn Best.

Abstract:

"Design management - the management of design strategies, processes and projects - is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes." "This book leads the student through the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design." "Opening with a contextual overview of the subject, this book then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice."--Jacket.

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