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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/860902830 Title: The design of everyday things Author: Donald A Norman Publisher: New York : Basic Books, A Member of the Perseus Books Group, [2013] ©2013 ISBN/ISSN: 9780465072996 0465072992 9780465003945 046500394X 9781541698321 1541698320 9781306432771 1306432774 9780465067091 0465067093 OCLC:860902830

  
  

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The design of everyday things

Author:	Donald A Norman
Publisher:	New York : Basic Books, A Member of the Perseus Books Group, [2013] ©2013
Edition/Format:	eBook : Document : English : Revised and expanded editionView all editions and formats
Summary:	"Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them"--  Read more...
Rating:	based on 1 rating(s) 0 with reviews - Be the first.
Subjects	Industrial design -- Psychological aspects. Human engineering. BUSINESS & ECONOMICS -- Industries -- Retailing. View all subjects
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