The design of everyday things (Book, 2013) []
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The design of everyday things

The design of everyday things

Author: Donald A Norman
Publisher: New York, New York : Basic Books, [2013] ©2013
Edition/Format:   Print book : English : Revised and expanded editionView all editions and formats
"Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships

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Genre/Form: Nonfiction
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Donald A Norman
ISBN: 9780465050659 0465050654 046500394X 1306432774 9780465003945 9781306432771 9781452624129 1452624127
OCLC Number: 849801329
Description: xviii, 347 pages : illustrations ; 21 cm
Contents: Preface to the revised edition --
The psychopathology of everyday things --
The psychology of everyday actions --
Knowledge in the head and in the world --
Knowing what to do : constraints, discoverability and feedback --
Human error? No, bad design --
Design thinking --
Design in the world of business. Preface to the revised edition --
1. The psychopathology of everyday things. The complexity of modern devices; Human-centered designs; Fundamental principles of interaction; The system image; The paradox of technology; The design challenge; --
2. The psychology of everyday actions. How people do things: the gulfs of execution and evaluation; The seven stages of action; Human thought: Mostly subconscious; Human cognition and emotion; The seven stages of action and the three levels of processing; People as storytellers; Blaming the wrong things; Falsely blaming yourself; The seven stages of action: Seven fundamental design principles --
3. Knowledge in the head and in the world. Precise behavior from imprecise knowledge; Memory is knowledge in the head; The structure of memory; Approximate models: Memory in the real world; Knowledge in the head; The tradeoff between knowledge in the world and in the head; Memory in multiple heads, multiple devices; Natural mapping; Culture and design: Natural mappings can vary with culture. 4. Knowing what to do : constraints, discoverability and feedback. Four kinds of constraints: Physical, cultural, semantic, and logical; Applying affordances, signifiers, and constraints to everyday objects; Constraints that force the desired behavior; Conventions, constraints, and affordances; The faucet: A case history of design; Using sound as signifiers --
5. Human error? No, bad design. Understanding why there is error; Deliberate violations; Two types of errors: Slips and mistakes; The classification of slips; The classification of mistakes; Social and institutional pressures; Reporting error; Detecting error; Designing for error; When good design isn't enough; Resilience engineering; The paradox of automation; Design principles for dealing with error --
6. Design thinking. Solving the correct problem; The double-diamond model of design; The human-centered design process; What I just told you? It doesn't really work that way; The design challenge; Complexity is good: It is confusion that is bad; Standardization and technology; Deliberately making things difficult; Design: Developing technology for people --
7. Design in the world of business. Competitive forces; New technologies force change; How long does it take to introduce a new product?; Two forms of innovation: Incremental and radical; The design of everyday things: 1998-2038; The future of books; The moral obligations of design; Design thinking and thinking about design.
Other Titles: Psychology of everyday things
Responsibility: Don Norman.


"Design may be our top competitive edge. This book is a joy-fun and of the utmost importance."-Tom Peters, author of In Search of Excellence  Read more...


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Choice "Even classics can be updated and improved... Highly recommended." "This book changed the field of design. As the pace of technological change accelerates, the principles in this book are Read more...

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