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Design Thinking for Strategy : Innovating Towards Competitive Advantage

Author: Claude Diderich
Publisher: Cham : Springer, ©2020.
Series: Management for professionals.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Diderich, Claude.
Design Thinking for Strategy : Innovating Towards Competitive Advantage.
Cham : Springer, ©2019
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Claude Diderich
ISBN: 9783030258757 3030258750
OCLC Number: 1122459049
Notes: 6.1.2 Outsider Perspective on the Industry
Description: 1 online resource (220 pages)
Contents: Intro; Preface; Contents; The Concepts and Theories Behind Innovative Strategy Design; 1 Understanding the Need for a New Approach to Strategy Development; 1.1 Understanding the Concept of Strategy; 1.1.1 Traditional Definitions of Strategy; 1.1.2 Strategy from a Designer's Perspective; 1.1.3 A Distinct Definition of Strategy; 1.2 Traditional Strategy Development Processes; 1.2.1 Prescriptive School; 1.2.2 Descriptive School; 1.3 Challenges Faced by Traditional Approaches to Strategy Design; 1.4 Design Thinking as a Solution; 1.4.1 Design Thinking Approach; 1.4.2 Delivering Value to Customers 1.4.3 A Common Language1.4.4 Integrating Stakeholders; 1.4.5 A Three Layers Process; References; 2 Recognizing Key Insights That Make Design Thinking Valuable to Strategy; 2.1 The Value of Design Thinking; 2.1.1 Customer-Centric Problem Solving; 2.1.2 Iteratively Improving Through Prototyping and Validating; 2.1.3 Validating Ideas with Stakeholders; 2.1.4 Combining Analytical Thinking and Intuition; 2.2 A Look at the History of Design Thinking; 2.2.1 The 1970s; 2.2.2 The 1980s; 2.2.3 The 1990s; 2.2.4 The New Millenial; 2.3 Design Thinking for Strategy; References 3 Revisiting the Business Model Canvas as a Common Language3.1 The Role of the Business Model in the Context of Strategy Design; 3.2 The Lightweight Business Model; 3.2.1 Rationale and Conceptual Details; 3.2.1.1 Customers; 3.2.1.2 Offerings; 3.2.1.3 Capabilities; 3.2.1.4 Financials; 3.3 The Detailed Business Model; 3.3.1 Rationale and Conceptual Details; 3.3.1.1 Customers; 3.3.1.2 Offerings; 3.3.1.3 Capabilities; 3.3.1.4 Financials; 3.3.2 Relations Between Elements of the Detailed Business Model; References; A Structured Approach to Strategy Development 4 Gaining a Collective Understanding of the Strategy Development Challenge4.1 Strategy Project Set-up; 4.1.1 Identifying Key Stakeholders and Their Roles; 4.1.1.1 Decision Takers; 4.1.1.2 Strategy Designers; 4.1.1.3 Experts or Interpreters; 4.1.1.4 Process Supporters; 4.1.2 Fostering an Innovation Culture; 4.1.3 Budget and Timeline; 4.1.4 Assessment of the Change Capacity of and Underlying Risks for the Firm; 4.2 Target Industry; 4.2.1 Incumbents; 4.2.2 Mature Firms; 4.3 Guiding Principles; References; 5 A Novel Strategy Development Process Based on Design Thinking; 5.1 Process Overview 5.2 The Foundation Layer5.2.1 Strategy Brief; 5.2.2 Understanding Today's Environment; 5.2.3 Identifying Industry Trends; 5.2.4 Choosing the Firm's Strategic Focus; 5.3 The Business Model Layer; 5.3.1 Observing; 5.3.2 Learning; 5.3.3 Designing; 5.3.4 Validating; 5.4 The Competition Layer; 5.4.1 Understanding the Competitive Landscape; 5.4.2 Communicating; References; Laying the Foundation for a Successful Strategy; 6 Understanding the Industry Environment and Its Implications to Strategy; 6.1 Current Environment Analysis; 6.1.1 Customers and Their Jobs-to-Be-Done
Series Title: Management for professionals.
Responsibility: Claude Diderich.

Abstract:

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.

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