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Design with type

Author: Carl Dair
Publisher: Toronto : University of Toronto Press ; London : Benn, 1967
Edition/Format:   Print book : English : 2. ed., reprinted 2012View all editions and formats
Summary:
Discussing type as a design material as well as a means of communication, Dair argued that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum clarity and aesthetic pleasure. He guides the reader through a study of typography that starts with the examination of an individual letter and proceeds with words, lines, and masses of text. Dair details the main  Read more...
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Details

Document Type: Book
All Authors / Contributors: Carl Dair
ISBN: 9780802065193 0802065198
OCLC Number: 854992716
Notes: Previous ed. 1952
Description: xii, 165 s. : illustrations ; 20 cm
Responsibility: by Carl Dair

Abstract:

Discussing type as a design material as well as a means of communication, Dair argued that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum clarity and aesthetic pleasure. He guides the reader through a study of typography that starts with the examination of an individual letter and proceeds with words, lines, and masses of text. Dair details the main design elements of type - size, weight, structure, form, colour, direction, and texture - and illustrates the applications of typography in books, advertising, magazines, and other printed forms. The various schools of typography are discussed and the book includes over 150 examples of imaginative typography from around the world.

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Primary Entity

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