The designful company : how to build a culture of nonstop innovation : a whiteboard overview (Book, 2009) [WorldCat.org]
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The designful company : how to build a culture of nonstop innovation : a whiteboard overview

Author: Marty Neumeier
Publisher: Berkeley, CA : New Riders, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Marty Neumeier
ISBN: 9780321580061 0321580060
OCLC Number: 757474118
Description: 194 p. : ill. ; 21 cm
Contents: INTRODUCTIONPART 1: THE POWER OF DESIGNA NEW DEFINITION OF DESIGN SIMON SAYS BE A DESIGNER HOW IS CREATIVE THINKING DIFFERENT? DESIGNING THE WAY FORWARD KNOWING, MAKING, AND DOING THE ORGANIC DRIVETRAIN THE LADDER OF DESIGN LEVERAGE PART 2: THE REBIRTH OF AESTHETICS A LANGUAGE FOR THE SENSES BEAUTY IN NATURE IS NEVER ARBITRARY WHAT IS GOOD DESIGN? DESIGNING IN DEPTHPART 3: LEVERS FOR CHANGE A FLYWHEEL OF INNOVATION 1. TAKE ON WICKED PROBLEMS 2. WEAVE A RICH STORY 3. BUILD AN INNOVATION CENTER4. BRING DESIGN MANAGEMENT INSIDE 5. ASSEMBLE A METATEAM 6. COLLABORATE CONCERTINA-STYLE 7. INTRODUCE PARALLEL THINKING 8. BAN POWERPOINT 9. SANCTION SPITBALLING 10. THINK BIG, SPEND SMALL 11. DESIGN NEW METRICS 12. INSTITUTE BRANDED TRAINING 13. LEARN THROUGH ACQUISITION 14. ADD A SEAT TO THE TABLE 15. RECOGNIZE TALENT 16. REWARD WITH WICKED PROBLEMS A SUFFICIENTLY ADVANCED CULTURE TAKE-HOME LESSONS WICKED SOLUTIONSRECOMMENDED READING ABOUT NEUTRON ACKNOWLEDGMENTS INDEX ABOUT THE AUTHOR
Responsibility: by Marty Neumeier.

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"The first important book of the year. In the tradition of IN SEARCH OF EXCELLENCE and BUILT TO LAST, THE DESIGNFUL COMPANY changes the way we think about business. During these challenging times, Read more...

 
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