Designing brand identity : an essential guide for the entire branding team (Book, 2009) [WorldCat.org]
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Designing brand identity : an essential guide for the entire branding team
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Designing brand identity : an essential guide for the entire branding team

Author: Alina Wheeler
Publisher: Hoboken, N.J. : John Wiley & Sons, Inc., [2009]
Edition/Format:   Print book : English : Third editionView all editions and formats
Summary:
In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding. Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design and identity standards  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Alina Wheeler
ISBN: 9780470401422 0470401427
OCLC Number: 1012674356
Description: ix, 310 pages : illustrations (some color) ; 29 cm
Contents: Perception --
Brand Identity Ideas --
Brand Identity Fundamentals --
Process --
Conducting Research --
Clarifying Strategy --
Designing Identity --
Creating Touchpoints --
Managing Assets --
Practice --
Case Studies.
Responsibility: Alina Wheeler.
More information:

Abstract:

In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding. Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design and identity standards through launch and governance, 'Designing Brand Identity' is an essential reference for the entire process. Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this third edition offers new insights into emerging trends such as sustainability and social networks. Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits.

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