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Designing for growth : a design thinking tool kit for managers

Author: Jeanne Liedtka; Tim Ogilvie
Publisher: New York : Columbia Business School ; Columbia University Press, ©2011.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
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Material Type: Biography
Document Type: Book
All Authors / Contributors: Jeanne Liedtka; Tim Ogilvie
ISBN: 0231158386 9780231158381
OCLC Number: 916489153
Target Audience: Pregrado
Description: xiii, 227 páginas : ilustraciones ; 22 cm
Contents: The why and how of design thinking --
What is? --
What if? --
What wows? --
What works? --
Leading growth and innovation in Your organization.
Responsibility: by Jeanne Liedtka and Tim Ogilvie.

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