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Designing health messages : approaches from communication theory and public health practice

Author: Edward Maibach; Roxanne Parrott
Publisher: Thousand Oaks ; London ; New Delhi : Sage, 2005, cop. 1995.
Edition/Format:   Print book : EnglishView all editions and formats
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`This book would make a strong addition to a graduate-level course on health communication. With complementary reading to broaden students' knowledge of the core theories and empirical research  Read more...

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Document Type: Book
All Authors / Contributors: Edward Maibach; Roxanne Parrott
ISBN: 0803953984 9780803953987 0803953976 9780803953970
OCLC Number: 442920344
Description: XIII, 304 str. : graf. prikazi, tabele ; 23 cm
Contents: Motivation to attend to health messages: presentation of content and linguistic considerations / Roxanne Louiselle Parrott --
Encouraging risk reduction: a decision-making approach to message design / David R. Holtgrave, Barbara J. Tinsley, and Linda S. Kay --
Moving people to behavior change: a staged social cognitive approach to message design / Edward W. Maibach and David Cotton --
Fear appeals in health promotion campaigns: too much, too little, or just right? / Jerold L. Hale and James Price Dillard --
Thinking positively: using positive affect when designing health messages / Jennifer L. Monahan --
Designing messages for behavioral inoculation / Michael Pfau --
Reaching young audiences: developmental considerations in designing health messages / Erica Weintraub Austin --
Fishing for success: using the persuasive health message framework to generate effective campaign messages / Kim Witte --
Using research to inform campaign development and message design: examples from the "America responds to AIDS" campaign / Glen J. Nowak and Michael J. Siska --
Choosing audience segmentation strategies and methods for health communication / Michael D. Slater --
The gatekeeping process: the right combinations to unlock the gates / John McGrath --
Use of database marketing and comsumer-based health communication in message design: an example from the Office of Cancer Communications' "5 a day for better health" program / R. Craig Lefebvre, Lynne Doner, Cecile Johnston, Kay Loughrey, George I. Balch, and Sharyn M. Sutton --
Supplementing health campaign messages: recent developments in informing patients about their prescription drugs / Sharon Lee Hammond --
Enabling health: policy and administrative practices at a crossroads / Roxanne Louiselle Parrott, Mary Louise Kahl, and Edward W. Maibach.
Responsibility: Edward Maibach, Roxanne Louiselle Parrott, editors.

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