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Designing interpretive signs : principles in practice

Author: Gianna Moscardo; Roy Ballantyne; Karen Hughes
Publisher: Golden, Colo. : Fulcrum Pub., ©2007.
Series: Applied communication series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This guide provides a series of principles for effective sign design, with instruction based on research, the latest in educational and psychological theory, real-world examples, and practical guidelines. Designing Interpretive Signs includes information about choosing sign location, attracting and keeping visitors' attention, organizing information so that visitors can easily follow it, and generally improving  Read more...
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Genre/Form: Designs and plans
Additional Physical Format: Online version:
Moscardo, Gianna.
Designing interpretive signs.
Golden, Colo. : Fulcrum Pub., ©2007
(OCoLC)768139743
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gianna Moscardo; Roy Ballantyne; Karen Hughes
ISBN: 9781555915506 1555915507
OCLC Number: 138340295
Description: xi, 139 pages : illustrations (chiefly color), color maps ; 28 cm
Contents: Foreword / Sam H. Ham --
Ch. 1. Setting the Scene: What Are Interpretive Signs and Exhibits? --
Signs --
Here, There, and Everywhere! --
Interpretive Signs and Exhibits --
Why Bother? --
Laying the Foundations: Interpretive Building Blocks --
Ch. 2. Look Before You Leap --
Planning Interpretive Signs and Exhibits --
One Step at a Time: The Interpretive Planning Process --
Interpretive Signs and Exhibits: The Pros and Cons --
Do Interpretive Signs and Exhibits Actually Work --
Ch. 3. LOOK AT ME! Getting Visitors' Attention --
Location, Location, Location! --
How Low Can You Go? --
Too Many Visitors Spoil the View --
Let There Be Light! --
HEY YOU --
YES, YOU --
READ ME! Methods of Attracting Attention --
Catchy Titles and Other Tricks --
Ch. 4. "Stop, Look, and Listen": Keeping Visitors' Attention --
Striking a Balance: Effort versus Reward --
First Impressions Count --
Short and Sweet --
Divide and Conquer --
Variety Is the Spice of Life --
Creating Visual Harmony --
Color: The Good, the Bad, and the Ugly --
Action, Action, We Want Action! --
Ch. 5. Clear as Crystal: Writing Text That Visitors Understand --
The Power of the Written Word --
Getting the Message Across: Selecting Effective Text --
Up Close and Personal --
Making Important Connections --
Ch. 6. Lighting the Spark: Techniques to Foster Visitor Learning --
The "Aha" Moment: Lifelong and Free Choice Learning --
Bridging the Gap: Using Analogies and Metaphors --
Connecting the Dots: Themes Again! --
Each to Their Own: Layering Text --
Picture This: Designing Meaningful Illustrations --
Ch. 7. Meeting the Challenge: Creative Techniques for Special Purposes --
"Hot Interpretation": Arousing Visitors' Emotions --
Get Down and Dirty: Creating Immersion Experiences --
Staying on Track: Designing Sets of Signs --
Beauty Is in the Eye of the Beholder: Interpreting Art --
All for One and One for All: Improving Access to --
Signs and Exhibits --
Ch. 8. Designing Family Exhibits and Signs: It's Child's Play --
Or Is It? --
Families That Play Together Stay Together: Social Interaction in Interpretive Settings --
Gotcha! What Grabs Children's Attention? --
Horses for Courses: Appealing to Different Age Groups --
It's a Small World: Designing Child-friendly Signs --
Ch. 9. Measure Twice, Cut Once: The Importance of Evaluation --
Is Evaluation Really Necessary? --
Getting the Ball Rolling: Front-end Evaluation --
Practice Makes Perfect: Formative Evaluation --
Tying Up Loose Ends: Summative Evaluation --
Ch. 10. Wrapping It Up: The Interpretive Signs Checklist.
Series Title: Applied communication series.
Responsibility: Gianna Moscardo, Roy Ballantyne, and Karen Hughes.
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Abstract:

A guide to creating helpful, user-friendly signs for visitors.  Read more...

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