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Designing messages for development communication : an audience participation-based approach

Author: Bella Mody
Publisher: New Delhi ; Newbury Park : Sage Publications, 1991.
Series: Communication and human values (Newbury Park, Calif.)
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Focuses on the problems of designing audience responsive messages in the Third World. The book takes the media producer through an audience research-based methodology to bridge cultural and  Read more...

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Additional Physical Format: Online version:
Mody, Bella.
Designing messages for development communication.
New Delhi ; Newbury Park : Sage Publications, 1991
(OCoLC)645855193
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Bella Mody
ISBN: 0803991053 9780803991057 0803991061 9780803991064 8170362504 9788170362500 8170362512 9788170362517
OCLC Number: 24213797
Description: 211 pages : illustrations ; 23 cm.
Contents: Machine derived contents note: Development Communication --
The Invisible Audience --
Audience Participation-Based Message Design --
The Idea --
Audience Participation-Based Message Design --
Implementation and Ethics --
Designing Messages that Communicate --
How to Research the Audience --
Audience-Responsive Topics --
Audience-Responsive Message Formats --
Writing Message Specifications and Objectives --
Pretesting Audience Response --
Summary.
Series Title: Communication and human values (Newbury Park, Calif.)
Responsibility: Bella Mody ; illustrations by Mary Rolston Singh.
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`the author has done a very good job of turning development (support) communication `common sense' into `practical academic sense'. She has shown in a practical way that it is not enough only to Read more...

 
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