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Designing messages for development communication : an audience participation-based approach

Author: Bella Mody
Publisher: London : Sage, 1991
Series: Communication and human values
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Focuses on the problems of designing audience responsive messages in the Third World. The book takes the media producer through an audience research-based methodology to bridge cultural and  Read more...

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Document Type: Book
All Authors / Contributors: Bella Mody
ISBN: 0803991061 9780803991064 0803991053 9780803991057 8170362504 9788170362500 8170362512 9788170362517
OCLC Number: 474104908
Description: 211 s
Contents: Development CommunicationThe Invisible AudienceAudience Participation-Based Message Design The IdeaAudience Participation-Based Message Design Implementation and EthicsDesigning Messages that CommunicateHow to Research the AudienceAudience-Responsive TopicsAudience-Responsive Message FormatsWriting Message Specifications and ObjectivesPretesting Audience ResponseSummary
Series Title: Communication and human values
Responsibility: Bella Mody ; ill. by Mary Rolston Singh

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`the author has done a very good job of turning development (support) communication `common sense' into `practical academic sense'. She has shown in a practical way that it is not enough only to Read more...

 
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