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Designing modern America : broadway to main street

Author: C D Innes
Publisher: New Haven, Conn. ; Yale University Press, 2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
From the 1920s through the 1950s, two individuals, Joseph Urban and Norman Bel Geddes, did more, by far, to create the image of “America” and make it synonymous with modernity than any of their contemporaries. Urban and Bel Geddes were leading Broadway stage designers and directors who turned their prodigious talents to other projects, becoming mavericks first in industrial design and then in commercial design,  Read more...
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Details

Genre/Form: Criticism, interpretation, etc
History
Named Person: Joseph Urban; Norman Bel Geddes; Norman Bel Geddes; Joseph Urban
Document Type: Book
All Authors / Contributors: C D Innes
ISBN: 0300108044 9780300108040
OCLC Number: 1099771151
Description: xiv, 320 p. : ill. ; 26 cm.
Responsibility: Christopher Innes.

Abstract:

From the 1920s through the 1950s, two individuals, Joseph Urban and Norman Bel Geddes, did more, by far, to create the image of “America” and make it synonymous with modernity than any of their contemporaries. Urban and Bel Geddes were leading Broadway stage designers and directors who turned their prodigious talents to other projects, becoming mavericks first in industrial design and then in commercial design, fashion, architecture, and more. The two men gave shape to the most quintessential symbols of the modern American lifestyle, including movies, cars, department stores, and nightclubs, along with private homes, kitchens, stoves, fridges, magazines, and numerous household furnishings. Illustrated with more than 130 photographs of their influential designs, this book tells the engrossing story of Urban and Bel Geddes. Christopher Innes shows how these two men with a background in theater lent dramatic flair to everything they designed and how this theatricality gave the distinctive modernity they created such wide appeal. If the American lifestyle has been much imitated across the globe over the past fifty years, says Innes, it is due in large measure to the designs of Urban and Bel Geddes. Together they were responsible for creating what has been called the “Golden Age” of American culture.

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