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Developing International Strategies : Going and Being International for Medium-sized Companies

Author: Rudolf Grünig; Dirk Morschett
Publisher: Heidelberg : Springer, [2012]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Offer practical, usable advice on production, sourcing and strategic planning, this book helps medium-sized companies adapt to the challenges and take advantage of the opportunities of the growing international business climate.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Rudolf Grünig; Dirk Morschett
ISBN: 9783642247248 3642247245 3642247253 9783642247255
OCLC Number: 755698265
Description: xxiv, 368 pages : illustrations ; 25 cm
Contents: Internationalization --
Strategic planning in general and in the international context --
Strategies for going international for new markets --
Strategies for going international for production and sourcing --
Strategies for being international.
Responsibility: Rudolf Grünig, Dirk Morschett.
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Abstract:

This book helps medium-sized companies adapt to the challenges and take advantage of the opportunities of the growing international business climate. The authors offer practical, usable advice on  Read more...

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