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Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives

Author: Eugene J Cafarelli
Publisher: New York : Wiley, 1980.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Eugene J Cafarelli
ISBN: 0471046345 9780471046349
OCLC Number: 964129767
Description: XII, 253 p. : ill. ; 24 cm
Responsibility: Eugene J. Cafarelli.

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