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Dictionary of marketing communications

Author: Norman A P Govoni
Publisher: Thousand Oaks, Calif. : Sage, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.

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Genre/Form: [Dictionnaire]
Dictionnaires
Dictionnaires anglais
Document Type: Book
All Authors / Contributors: Norman A P Govoni
ISBN: 0761927700 9780761927709 0761927719 9780761927716
OCLC Number: 424112578
Description: v, 249 pages ; 24 cm
Contents: PrefaceEntries A Through ZResourcesAbout the Author
Responsibility: Norman A. Govoni.

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"The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential Read more...

 
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