Dictionary of mass communication & media research : a guide for students, scholars, and professionals (Book, 2005) [WorldCat.org]
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Dictionary of mass communication & media research : a guide for students, scholars, and professionals

Author: David Demers
Publisher: Spokane, WA : Marquette Books, ©2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Other media dictionaries do a good job defining concepts associated with communication research in Great Britain* and concepts that media professionals use in the United States.** But no other dictionary matches the Dictionary of Mass Communication & Media Research in terms of its coverage of communication research in the United States and its coverage of mass media history, theory, law, research methods and the  Read more...
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Genre/Form: Dictionaries
Dictionnaires anglais
Additional Physical Format: Online version:
Demers, David, 1953-
Dictionary of mass communication & media research.
Spokane, WA : Marquette Books, ©2005
(OCoLC)681898753
Document Type: Book
All Authors / Contributors: David Demers
ISBN: 0922993254 9780922993253
OCLC Number: 58975736
Description: 358 pages : illustrations ; 23 cm
Other Titles: Dictionary of mass communication and media research
Responsibility: David Demers.

Abstract:

"Other media dictionaries do a good job defining concepts associated with communication research in Great Britain* and concepts that media professionals use in the United States.** But no other dictionary matches the Dictionary of Mass Communication & Media Research in terms of its coverage of communication research in the United States and its coverage of mass media history, theory, law, research methods and the Internet. About two-thirds of this dictionary's concepts and terms are not found in other dictionaries.*** The Dictionary of Mass Communication & Media Research provides readable, easy-to-understand definitions of more than 2,500 terms and concepts associated with (1) the seven traditional mass media (books, newspapers, magazines, motion pictures, recording industry, radio and television); (2) new media and the Internet; (3) history of mass media; (4) media law and media ethics; (5) media research methods and statistics; (6) advertising and public relations; (7) global mass communication and global media companies; (8) major media theories; and (9) prominent media professionals and scholars. This book is a great resource for graduate courses on media research and theory."--Publisher's website.

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