Diffusion of Innovations, 4th Edition. (eBook, 1995) [WorldCat.org]
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Diffusion of Innovations, 4th Edition.

Author: Everett M Rogers
Publisher: New York : Free Press, 1995.
Edition/Format:   eBook : Document : English : 4th ed
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Genre/Form: Electronic books
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Additional Physical Format: Print version:
Rogers, Everett M.
Diffusion of Innovations, 4th Edition.
New York : Free Press, ©1995
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Everett M Rogers
ISBN: 9781451602470 1451602472
OCLC Number: 1000451507
Notes: Appropriateness of the Diffusion Paradigm to Third World Nations.
Description: 1 online resource (435 pages)
Contents: Cover Page; Title Page; Copyright Page; Contents; Preface; Chapter 1. Elements of Diffusion; Water Boiling in a Peruvian Village: Diffusion That Failed; Why Did the Diffusion of Water-Boiling Fail?; What Is Diffusion?; Controlling Scurvy in the British Navy: Innovations Do Not Sell Themselves; Nondiffusion of the Dvorak Keyboard; Four Main Elements in the Diffusion of Innovations; 1. The Innovation; Technological Innovations, Information, and Uncertainty; Technology Clusters; Characteristics of Innovations; Re-Invention; 2. Communication Channels; Heterophily and Diffusion; 3. Time. The Innovation-Decision ProcessInnovativeness and Adopter Categories; Rate of Adoption; 4. A Social System; Social Structure and Diffusion; System Norms and Diffusion; Opinion Leaders and Change Agents; Types of Innovation-Decisions; Consequences of Innovations; Diffusion of Hybrid Corn in Iowa; Summary; Chapter 2. A History of Diffusion Research; The Beginnings of Diffusion Research in Europe; Gabriel Tarde and Imitation; The British and German-Austrian Diffusionists; The Rise of Diffusion Research Traditions; Paradigms and Invisible Colleges; The Anthropology Research Tradition. Miracle Rice in Bali: The Goddess and the ComputerEarly Sociology; Rural Sociology; The Hybrid Corn Study and the Diffusion Paradigm; The Invisible College of Rural Sociology Diffusion Researchers; Rural Sociology Diffusion Research in Third World Nations; Decline of the Diffusion Paradigm in Rural Sociology; Hard Tomatoes and Hard Times; Education; The Teachers College Studies; Later Studies in Educational Diffusion; The Diffusion of Modern Math in Pittsburgh; Public Health and Medical Sociology; The Columbia University Drug Study; Family Planning Diffusion in Third World Nations. The Taichung Field ExperimentCommunication; Diffusion of News; Later Communication Research on Diffusion; Marketing; The Bass Forecasting Model; Social Marketing; Advantages and Disadvantages of the Marketing Diffusion Tradition; Geography; General Sociology; General Economics; A Typology of Diffusion Research; Summary; Chapter 3. Contributions and Criticisms of Diffusion Research; The Status of Diffusion Research Today; Criticisms of Diffusion Research; The Pro-Innovation Bias of Diffusion Research; Pure Drinking Water in Egyptian Villages: Overcoming the Pro-Innovation Bias. Reasons for the Pro-Innovation BiasOvercoming the Pro-Innovation Bias; Bottle-Feeding Babies in the Third World; The Individual-Blame Bias in Diffusion Research; Individual-Blame Versus System-Blame; Individual-Blame and the Diffusion of Innovations; Reasons for Individual-Blame; Overcoming the Individual-Blame Bias; The Recall Problem in Diffusion Research; Problems in Measuring the Time of Adoption; Problems in Determining Causality; Alternatives to Diffusion Surveys; The Issue of Equality in the Diffusion of Innovations; Third World Development.

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Choice The name of Everett Rogers...is virtually synonymous with the study of the diffusion of innovations.... His coverage is comprehensive, ranging from the elements of diffusion and the history of Read more...

 
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