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Diffusion of Innovations, 4th Edition.

Author: Everett M Rogers
Publisher: New York : Free Press, 1995.
Edition/Format:   eBook : Document : English : 4th ed
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Rogers, Everett M.
Diffusion of Innovations, 4th Edition.
New York : Free Press, ©1995
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Everett M Rogers
ISBN: 9781451602470 1451602472
OCLC Number: 1000451507
Notes: Appropriateness of the Diffusion Paradigm to Third World Nations.
Description: 1 online resource (435 pages)
Contents: Cover Page; Title Page; Copyright Page; Contents; Preface; Chapter 1. Elements of Diffusion; Water Boiling in a Peruvian Village: Diffusion That Failed; Why Did the Diffusion of Water-Boiling Fail?; What Is Diffusion?; Controlling Scurvy in the British Navy: Innovations Do Not Sell Themselves; Nondiffusion of the Dvorak Keyboard; Four Main Elements in the Diffusion of Innovations; 1. The Innovation; Technological Innovations, Information, and Uncertainty; Technology Clusters; Characteristics of Innovations; Re-Invention; 2. Communication Channels; Heterophily and Diffusion; 3. Time. The Innovation-Decision ProcessInnovativeness and Adopter Categories; Rate of Adoption; 4. A Social System; Social Structure and Diffusion; System Norms and Diffusion; Opinion Leaders and Change Agents; Types of Innovation-Decisions; Consequences of Innovations; Diffusion of Hybrid Corn in Iowa; Summary; Chapter 2. A History of Diffusion Research; The Beginnings of Diffusion Research in Europe; Gabriel Tarde and Imitation; The British and German-Austrian Diffusionists; The Rise of Diffusion Research Traditions; Paradigms and Invisible Colleges; The Anthropology Research Tradition. Miracle Rice in Bali: The Goddess and the ComputerEarly Sociology; Rural Sociology; The Hybrid Corn Study and the Diffusion Paradigm; The Invisible College of Rural Sociology Diffusion Researchers; Rural Sociology Diffusion Research in Third World Nations; Decline of the Diffusion Paradigm in Rural Sociology; Hard Tomatoes and Hard Times; Education; The Teachers College Studies; Later Studies in Educational Diffusion; The Diffusion of Modern Math in Pittsburgh; Public Health and Medical Sociology; The Columbia University Drug Study; Family Planning Diffusion in Third World Nations. The Taichung Field ExperimentCommunication; Diffusion of News; Later Communication Research on Diffusion; Marketing; The Bass Forecasting Model; Social Marketing; Advantages and Disadvantages of the Marketing Diffusion Tradition; Geography; General Sociology; General Economics; A Typology of Diffusion Research; Summary; Chapter 3. Contributions and Criticisms of Diffusion Research; The Status of Diffusion Research Today; Criticisms of Diffusion Research; The Pro-Innovation Bias of Diffusion Research; Pure Drinking Water in Egyptian Villages: Overcoming the Pro-Innovation Bias. Reasons for the Pro-Innovation BiasOvercoming the Pro-Innovation Bias; Bottle-Feeding Babies in the Third World; The Individual-Blame Bias in Diffusion Research; Individual-Blame Versus System-Blame; Individual-Blame and the Diffusion of Innovations; Reasons for Individual-Blame; Overcoming the Individual-Blame Bias; The Recall Problem in Diffusion Research; Problems in Measuring the Time of Adoption; Problems in Determining Causality; Alternatives to Diffusion Surveys; The Issue of Equality in the Diffusion of Innovations; Third World Development.

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Technovation Will remain a classic on innovation for the next decade. Engineering Management Society Holds several important lessons for anyone planning the introduction of new ideas in a Read more...

 
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