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Diffusion of innovations : 5th ed.

Publisher: New York : Free Press, 2003.
Edition/Format:   Print book : English
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Genre/Form: History
Document Type: Book
ISBN: 9780743222099 0743222091
OCLC Number: 906874877
Notes: This book introduces a theory which explains why some technological innovations are widely adopted and why some are not.
Contents: 1. Elements of diffusion. -- 2. A History of diffusion research. -- 3. Contributions and criticisms of diffusion research. -- 4. The generation of innovations. -- 5. The innovation-decision process. -- 6. Attributes of innovations and their rate of adoption. -- 7. Innovativeness and adopter categories. -- 8. Diffusion networks. -- 9. The change agent. -- 10. Innovation in organizations. -- 11. Consequences of innovations.
Description: xxi, 551 pages : illustrations ; 24 cm

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