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The diffusion of innovations : a communication science perspective

Author: Arun Vishwanath; George A Barnett
Publisher: New York : Peter Lang, cop. 2011.
Edition/Format:   Print book : English
Summary:
"This book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each  Read more...
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Document Type: Book
All Authors / Contributors: Arun Vishwanath; George A Barnett
ISBN: 9781433110832 1433110830
OCLC Number: 1080384075
Notes: O avtorjih prispevkov: str. 231-233.
Description: VIII, 239 str. : ilustr. ; 24 cm.
Responsibility: edited by Arun Vishwanath and George A. Barnett.

Abstract:

"This book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, policy makers, and individuals and organizations working on changing the status quo."--Publisher.

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