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The diffusion of innovations : a communication science perspective

Author: Arun Vishwanath; George A Barnett
Publisher: New York : Peter Lang, cop. 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Suitable for those wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, this book brings together  Read more...

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Document Type: Book
All Authors / Contributors: Arun Vishwanath; George A Barnett
ISBN: 9781433110832 1433110830
OCLC Number: 768758864
Description: viii, 239 p. : ill. ; 24 cm
Contents: Contents: Arun Vishwanath/George A. Barnett: Introduction - Arun Vishwanath/Hao Chen: Towards a Comprehensive Understanding of the Innovation-Decision Process - Oscar Peters: Three Theoretical Perspectives on Communication Technology Adoption - Veronika Karnowski/Thilo von Pape/Werner Wirth: Overcoming the Binary Logic of Adoption - Lidwien van de Wijngaert/Harry Bouwman: Theoretical and Methodological Starting Points for a Situational Approach towards the Understanding of the Adoption and Use of New Technologies and Services - George A. Barnett: Mathematical Models of the Diffusion Process - James A. Danowski/Julia Gluesing/Ken Riopelle: The Revolution in Diffusion Theory Caused by New Media - Frank Tutzauer/Kyounghee Hazel Kwon/Benjamin Elbirt: Network Diffusion of Two Competing Ideas - Carolyn A. Lin: Media Substitution: Supplementation, Complementarity, or Displacement? - Arvind Singhal: Turning Diffusion of Innovations Paradigm on Its Head - James W. Dearing/Gary Meyer: The Active Adopter in the Diffusion of Innovations.
Responsibility: edited by Arun Vishwanath and George A. Barnett.

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"These chapters truly do `advance' the study of the diffusion of innovations. They expand the conceptual domain of adoption (with relations and appropriation), the process (using mathematical and Read more...

 
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