skip to content
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement Preview this item
ClosePreview this item
Checking...

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

Author: Daniel Rowles
Publisher: New York : Kogan Page, [2018] ©2018
Edition/Format:   eBook : Document : English : Second edition
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Rowles, Daniel.
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement.
New York : Kogan Page, [2018]
xi, 213 pages ; 23 cm
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Daniel Rowles
ISBN: 9780749481681 0749481684
OCLC Number: 1100807748
Notes: Revised edition of the author's Digital branding, 2014.
Description: 1 online resource (233 pages) : illustrations
Contents: Digit al branding in perspective --
What digital branding really means --
Focusing on value --
Considering the user journey --
Objectives and authenticity --
The digital toolkit --
Social media --
Search --
Mobile --
Online advertising --
Crm and marketing automation --
From integration to transmedia campaigns --
Digital brand strategy and measurement --
Measuring digital branding --
Primaries and indicators --
Bridging the gaps --
The importance of asking questions --
References and further reading --
Index.
Responsibility: Daniel Rowles.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(2)

User lists with this item (1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1100807748> # Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
    a schema:Book, schema:MediaObject, schema:CreativeWork ;
    library:oclcnum "1100807748" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/9105646169#Topic/branding_marketing> ; # Branding (Marketing)
    schema:about <http://experiment.worldcat.org/entity/work/data/9105646169#Topic/internet_marketing> ; # Internet marketing
    schema:about <http://dewey.info/class/658.82702854678/e23/> ;
    schema:author <http://experiment.worldcat.org/entity/work/data/9105646169#Person/rowles_daniel> ; # Daniel Rowles
    schema:bookEdition "Second edition." ;
    schema:bookFormat schema:EBook ;
    schema:copyrightYear "2018" ;
    schema:datePublished "2018" ;
    schema:description "Digit al branding in perspective -- What digital branding really means -- Focusing on value -- Considering the user journey -- Objectives and authenticity -- The digital toolkit -- Social media -- Search -- Mobile -- Online advertising -- Crm and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/9105646169> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://worldcat.org/entity/work/data/9105646169#CreativeWork/digital_branding_a_complete_step_by_step_guide_to_strategy_tactics_tools_and_measurement> ;
    schema:name "Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement"@en ;
    schema:productID "1100807748" ;
    schema:workExample <http://worldcat.org/isbn/9780749481681> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1100807748> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/9105646169#Person/rowles_daniel> # Daniel Rowles
    a schema:Person ;
    schema:familyName "Rowles" ;
    schema:givenName "Daniel" ;
    schema:name "Daniel Rowles" ;
    .

<http://experiment.worldcat.org/entity/work/data/9105646169#Topic/branding_marketing> # Branding (Marketing)
    a schema:Intangible ;
    schema:name "Branding (Marketing)"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/9105646169#Topic/internet_marketing> # Internet marketing
    a schema:Intangible ;
    schema:name "Internet marketing"@en ;
    .

<http://worldcat.org/entity/work/data/9105646169#CreativeWork/digital_branding_a_complete_step_by_step_guide_to_strategy_tactics_tools_and_measurement>
    a schema:CreativeWork ;
    rdfs:label "Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/1100807748> ; # Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
    .

<http://worldcat.org/isbn/9780749481681>
    a schema:ProductModel ;
    schema:isbn "0749481684" ;
    schema:isbn "9780749481681" ;
    .

<http://www.worldcat.org/title/-/oclc/1100807748>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/1100807748> ; # Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
    schema:dateModified "2019-09-28" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.