skip to content
Digital business models : concepts, models, and the alphabet case study Preview this item
ClosePreview this item
Checking...

Digital business models : concepts, models, and the alphabet case study

Author: Bernd W Wirtz
Publisher: Cham, Switzerland : Springer, 2019.
Series: Progress in IS
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Printed edition:
Printed edition:
Printed edition:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Bernd W Wirtz
ISBN: 9783030130053 3030130053
OCLC Number: 1096431769
Description: 1 online resource (x, 247 pages)
Contents: Foundations of Digital Business Models --
The Business Model Concept --
Digital Business --
B2C Digital Business Models: Content --
B2C Digital Business Models:Context --
B2C digital Business Models: Connection --
Hybrid Digital Business Models --
B2B Digital Business Models --
Digital Business Model Innovation --
Google/Alphabet Case Study.
Series Title: Progress in IS
Responsibility: Bernd W. Wirtz.

Abstract:

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1096431769> # Digital business models : concepts, models, and the alphabet case study
    a schema:MediaObject, schema:Book, schema:CreativeWork ;
    bgn:translationOfWork <http://www.worldcat.org/title/-/oclc/1096431769#CreativeWork/unidentifiedOriginalWork> ;
    library:oclcnum "1096431769" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/sz> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/9124004374#Topic/business_enterprises_computer_simulation> ; # Business enterprises--Computer simulation
    schema:about <http://dewey.info/class/658.400113/e23/> ;
    schema:author <http://experiment.worldcat.org/entity/work/data/9124004374#Person/wirtz_bernd_w_1964> ; # Bernd W. Wirtz
    schema:bookFormat schema:EBook ;
    schema:datePublished "2019" ;
    schema:description "The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers."@en ;
    schema:description "Foundations of Digital Business Models -- The Business Model Concept -- Digital Business -- B2C Digital Business Models: Content -- B2C Digital Business Models:Context -- B2C digital Business Models: Connection -- Hybrid Digital Business Models -- B2B Digital Business Models -- Digital Business Model Innovation -- Google/Alphabet Case Study."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/9124004374> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://worldcat.org/issn/2196-8705> ; # Progress in IS,
    schema:isSimilarTo <http://worldcat.org/entity/work/data/9124004374#CreativeWork/> ;
    schema:name "Digital business models : concepts, models, and the alphabet case study"@en ;
    schema:productID "1096431769" ;
    schema:url <https://doi.org/10.1007/978-3-030-13005-3> ;
    schema:workExample <http://worldcat.org/isbn/9783030130053> ;
    schema:workExample <http://dx.doi.org/10.1007/978-3-030-13005-3> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB973422> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1096431769> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/9124004374#Person/wirtz_bernd_w_1964> # Bernd W. Wirtz
    a schema:Person ;
    schema:birthDate "1964" ;
    schema:familyName "Wirtz" ;
    schema:givenName "Bernd W." ;
    schema:name "Bernd W. Wirtz" ;
    .

<http://experiment.worldcat.org/entity/work/data/9124004374#Topic/business_enterprises_computer_simulation> # Business enterprises--Computer simulation
    a schema:Intangible ;
    schema:name "Business enterprises--Computer simulation"@en ;
    .

<http://worldcat.org/entity/work/data/9124004374#CreativeWork/>
    a schema:CreativeWork ;
    schema:description "Printed edition:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/1096431769> ; # Digital business models : concepts, models, and the alphabet case study
    .

<http://worldcat.org/isbn/9783030130053>
    a schema:ProductModel ;
    schema:isbn "3030130053" ;
    schema:isbn "9783030130053" ;
    .

<http://worldcat.org/issn/2196-8705> # Progress in IS,
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/1096431769> ; # Digital business models : concepts, models, and the alphabet case study
    schema:issn "2196-8705" ;
    schema:name "Progress in IS," ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.