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Digital entrepreneurship

Author: Jonathan P Allen
Publisher: New York : Routledge, 2019.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jonathan P Allen
ISBN: 9780429014697 0429014694 9780429014703 0429014708 9780429014680 0429014686 9780429506567 0429506562
OCLC Number: 1085890321
Notes: Includes index.
Description: 1 online resource.
Contents: Cover; Half Title; Title; Copyright; Contents; Preface: Entrepreneurship in a Digital World; 1 Digital Entrepreneurship: New Opportunities and Challenges; 2 Choosing a Digital Business Idea; 3 Creating a Digital Business Design; 4 Building a Business Prototype; 5 Digital Content for Business; 6 Business Prototype Look and Feel; 7 Business Prototype Features; 8 Web Analytics; 9 Creating and Tracking Business Goals; 10 Usability and Customer Experience; 11 Customer Acquisition in a Digital World; 12 Digital Business Experiments; 13 Launching a New Digital Business Venture; Key Terms; Appendices
Responsibility: Jonathan P. Allen.

Abstract:

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/

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"At last, a textbook we can use to teach our students digital entrepreneurship!" -Clyde Eirikur Hull, Professor, Rochester Institute of Technology, USA

 
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