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Digital life on Instagram : new social communication of photography

Author: Elisa Serafinelli
Publisher: Bingley : Emerald Publishing Limited, 2018.
Series: Digital activism and society.
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:
Discussing the social uses of Instagram, this book shows how visuality is changing people's perception of the world and their mediated lives, illustrating how the platform shapes new social relationships, marketing techniques, privacy and surveillance concerns, and representations of the self, arguing for the development of new mobile visualities.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Serafinelli, Elisa.
Digital life on Instagram.
Bingley : Emerald Publishing Limited, 2018
(OCoLC)1037043654
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Elisa Serafinelli
ISBN: 9781787564954 1787564959 9781787564978 1787564975
OCLC Number: 1049150231
Description: 1 online resource (xvi, 216 pages) : illustrations.
Contents: Front cover; Digital life on Instagram; Copyright page; Dedication; Acknowledgements; Contents; List of figures; About the author; 1 New approaches to digital photography and online photosharing; 1.1. Media theories towards new visual practices; 1.2. Semiotics and theories of the image; 1.3. New research methods in internet research; 1.3.1. A netnographic approach for qualitative research; 1.3.2. (Embedded) multiple-case study; 1.3.3. Computer-mediated interviewing technique; 1.3.4. Visual data collection; 1.3.5. Qualitative content analysis; 1.3.6. Ethical considerations. 1.4. Theorising new mobile visualities; 2 The practice of online photosharing; 2.1. The evolution of Photosharing; 2.2. Photosharing on Instagram: motivations, organisation and new practices; 2.2.1. Motivations: why users share how they share; 2.2.2. Organisation: InstaSharing is not that instant; 2.2.3. New practices: how Instagram transformed photosharing; 3 Visual social relationships; 3.1. Social relationships online; 3.2. The mediation of photosharing in social relationships; 3.3. Instagram communities online and offline; 3.3.1. Social life in Instagram online communities. 3.3.2. Instagram communities' offline encounters; 4 Visual media marketing; 4.1. Political economy of media and online marketing strategies; 4.2. Visual media marketing on Instagram: new techniques; 4.2.1. Branding and users' engagement; 4.2.2. Instagram communities: photo contests and visual promotion; 4.2.3. Popular users and influencers; 4.2.4. Private advertising and communication agencies; Notes; 5 Privacy and surveillance; 5.1. The paradox of privacy on social media platforms; 5.2. Panopticon and surveillance theories in digital sociality. 5.3. The pleasure of watching and being watched within everyday life; 5.4. Sharing and protecting visual content on Instagram; 5.4.1. Routinised voyeurism; 6 Identity: a visual representation; 6.1. Representations of the self: a theoretical approach; 6.2. Fragmented online identities; 6.3. Representation and objectification of the self on Instagram; 6.3.1. The visual representation of the self; 6.3.2. Selfies and the other self; 6.3.3. Branding identities; Note; Afterword; References; Index.
Series Title: Digital activism and society.
Responsibility: by Elisa Serafinelli.

Abstract:

Discussing the social uses of Instagram, this book shows how visuality is changing people's perception of the world and their mediated lives, illustrating how the platform shapes new social  Read more...

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In this online ethnographic study and critical interpretation of Instagram, author Elisa Serafinelli (sociology, University of Sheffield, UK) studies 44 Instagram users for three years to explore how Read more...

 
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