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Digital sociology in action : a case study of research on Black Twitter

Author: Roderick Graham
Publisher: London : SAGE Publications Ltd, 2018.
Series: SAGE Research Methods., Cases.
Edition/Format:   eBook : Document : English
Summary:
In recent years, media attention has been placed on "Black Twitter," a collective composed primarily of African Americans who have managed to effect change through the microblogging platform Twitter. This collection of users has been credited with injecting uniquely Black concerns and perspectives into the national discourse. However, Black Twitter as an entity has not been theoretically contextualized and grounded  Read more...
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Roderick Graham
ISBN: 9781526430731 1526430738
OCLC Number: 1023831354
Description: 1 online resource : illustrations.
Series Title: SAGE Research Methods., Cases.
Responsibility: Roderick Graham.

Abstract:

In recent years, media attention has been placed on "Black Twitter," a collective composed primarily of African Americans who have managed to effect change through the microblogging platform Twitter. This collection of users has been credited with injecting uniquely Black concerns and perspectives into the national discourse. However, Black Twitter as an entity has not been theoretically contextualized and grounded in empirical research. In this case study, the author describes how he and his colleague explored this social media phenomenon. The author emphasizes the importance of understanding the way in which Twitter was designed, its architecture, to developing insightful research, and choosing appropriate methods. The author discusses (1) process of conceptualizing theoretically important ideas and operationalizing them, (2) the considerations involved with sampling, and (3) the use hierarchical cluster analysis to draw conclusions about from Twitter data.

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