Dirección de marketing : gestíon estratégica y operativa del mercado (Book, 2009) [WorldCat.org]
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Dirección de marketing : gestíon estratégica y operativa del mercado

Author: Jean-Jacques Lambin; Carlos Gallucci; Carlos Sicurello
Publisher: México : McGraw Hill, 2009.
Edition/Format:   Print book : SpanishView all editions and formats
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Document Type: Book
All Authors / Contributors: Jean-Jacques Lambin; Carlos Gallucci; Carlos Sicurello
ISBN: 9789701067109 970106710X
OCLC Number: 1097847911
Notes: Traducción de: Market-driven management. Strategic and operational, 2nd ed.
Incluye referencias bibliogràficas.
Description: xxii, 596 pages : il. ; 23 cm
Responsibility: Jean-Jacques Lambin, Carlos Gallucci, Carlos Sicurello.

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