Dirección de mercadotecnia : análisis, planeación implementación y control (Book, 1996) [WorldCat.org]
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Dirección de mercadotecnia : análisis, planeación implementación y control
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Dirección de mercadotecnia : análisis, planeación implementación y control

Author: Philip Kotler
Publisher: México : Prentice-Hall Hispanoamericana, 1996.
Edition/Format:   Print book : Spanish : 8a edView all editions and formats
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Document Type: Book
All Authors / Contributors: Philip Kotler
ISBN: 9688806765 9789688806760
OCLC Number: 970516668
Notes: Traducción de: Marketing management : analysis, planning and control.
Description: 800 p. : il. ; 23 cm
Other Titles: Marketing management.
Responsibility: Philip Kotler ; traducción Arturo Córdova Just ; revisión técnica Marcela Benassini Félix.

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