skip to content
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers Preview this item
ClosePreview this item
Checking...

Direct marketing in action : cutting-edge strategies for finding and keeping the best customers

Author: Andrew R Thomas
Publisher: Princeton, NJ : Recording for the Blind & Dyslexic, 2008.
Edition/Format:   Audiobook on CD : CD audio : English
Summary:
[This book] dispels common myths and misconceptions about direct marketing and demonstrates its power in a hyper-competitive marketplace, where reaching the right customer with the right message is paramount ... [It] showcase[s] proven strategies and techniques for cutting through the clutter, building relationships with customers, and reaping the benefits.-Back cover.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: Andrew R Thomas
OCLC Number: 232579185
Notes: Originally published: Westport, CT : Praeger, ©2007.
Description: 1 audio disc : digital, mono ; 4 3/4 in.
Contents: What is direct marketing? / Andrew R. Thomas and Karen Nelsen --
Customer analysis, the right behaviors / Deborah L. Owens and William J. Hauser --
Environmental analysis, identifying internal capabilities and external opportunities / Dan Rose --
Competitor analysis, assessing competitive formats and strategies / Linda M. Foley --
Data mining and profiling, the right information / Annemarie Scarisbrick-Hauser --
Target marketing / Deborah L. Owens and Cathy L. Martin --
Differentiating and positioning, formulating and implementing the right strategies / Dale M. Lewison --
Unique value proposition, developing and implementing the right offer / Dale M. Lewison and Mark Collins --
Creative marketing communications, creating and delivering the right message / William J. Hauser --
Direct marketing channels, selecting and employing the right media / Bruce D. Keillor --
Fulfillment and service, meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley --
Measurement and assessment, analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley --
Adaptation and innovation, modifying and changing direct marketing processes / Linda M. Foley --
Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson.
Responsibility: edited by Andrew R. Thomas [and others].

Abstract:

In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective  Read more...

Reviews

Editorial reviews

Publisher Synopsis

"Direct marketing is a customer-driven approach that employs focused, targeted communication. Written by a team of specialists from the business and academic worlds, this text dispels a number of Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/232579185> # Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
    a bgn:SoundRecording, schema:Book, schema:CreativeWork, bgn:CD ;
   library:oclcnum "232579185" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1153620233#Place/princeton_nj> ; # Princeton, NJ
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh85081339> ; # Marketing--Management
   schema:about <http://dewey.info/class/658.872/> ;
   schema:about <http://id.worldcat.org/fast/1010209> ; # Marketing--Management
   schema:about <http://id.worldcat.org/fast/1143138> ; # Target marketing
   schema:about <http://id.worldcat.org/fast/894544> ; # Direct marketing
   schema:about <http://id.worldcat.org/fast/876238> ; # Consumer behavior
   schema:bookFormat bgn:AudioBook ;
   schema:contributor <http://viaf.org/viaf/70727384> ; # Andrew R. Thomas
   schema:datePublished "2008" ;
   schema:description "[This book] dispels common myths and misconceptions about direct marketing and demonstrates its power in a hyper-competitive marketplace, where reaching the right customer with the right message is paramount ... [It] showcase[s] proven strategies and techniques for cutting through the clutter, building relationships with customers, and reaping the benefits.-Back cover."@en ;
   schema:description "What is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis, the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis, identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis, assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling, the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning, formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition, developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications, creating and delivering the right message / William J. Hauser -- Direct marketing channels, selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service, meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment, analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation, modifying and changing direct marketing processes / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1153620233> ;
   schema:inLanguage "en" ;
   schema:name "Direct marketing in action : cutting-edge strategies for finding and keeping the best customers"@en ;
   schema:productID "232579185" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/232579185#PublicationEvent/princeton_nj_recording_for_the_blind_&_dyslexic_2008> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/1153620233#Agent/recording_for_the_blind_&_dyslexic> ; # Recording for the Blind & Dyslexic
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/232579185> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1153620233#Agent/recording_for_the_blind_&_dyslexic> # Recording for the Blind & Dyslexic
    a bgn:Agent ;
   schema:name "Recording for the Blind & Dyslexic" ;
    .

<http://id.loc.gov/authorities/subjects/sh85081339> # Marketing--Management
    a schema:Intangible ;
   schema:name "Marketing--Management"@en ;
    .

<http://id.worldcat.org/fast/1010209> # Marketing--Management
    a schema:Intangible ;
   schema:name "Marketing--Management"@en ;
    .

<http://id.worldcat.org/fast/1143138> # Target marketing
    a schema:Intangible ;
   schema:name "Target marketing"@en ;
    .

<http://id.worldcat.org/fast/876238> # Consumer behavior
    a schema:Intangible ;
   schema:name "Consumer behavior"@en ;
    .

<http://id.worldcat.org/fast/894544> # Direct marketing
    a schema:Intangible ;
   schema:name "Direct marketing"@en ;
    .

<http://viaf.org/viaf/70727384> # Andrew R. Thomas
    a schema:Person ;
   schema:familyName "Thomas" ;
   schema:givenName "Andrew R." ;
   schema:name "Andrew R. Thomas" ;
    .

<http://www.worldcat.org/title/-/oclc/232579185>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/232579185> ; # Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
   schema:dateModified "2018-11-11" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.