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The distribution channels decision : a study carried out on behalf of the National Association of Accountants, New York, N.Y., and the Society of Management Accountants of Canada, Hamilton, Ontario, Canada

Author: Douglas M Lambert; National Association of Accountants.; Society of Management Accountants of Canada.
Publisher: New York : National Association of Accountants, ©1978.
Series: National Association of Accountants.; NAA publication
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
From the Foreword: The primary purpose of this study was to examine how the distribution channels decision is made by conducting empirical (descriptive) research on the actual decision process in current practice. The research involved working closely with the accounting, marketing and physical distribution personnel of 18 companies in the United States and Canada. These companies were selected so as to represent  Read more...
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Additional Physical Format: Online version:
Lambert, Douglas M.
Distribution channels decision.
New York : National Association of Accountants, ©1978
(OCoLC)651783718
Document Type: Book
All Authors / Contributors: Douglas M Lambert; National Association of Accountants.; Society of Management Accountants of Canada.
OCLC Number: 4468329
Description: x, 197 pages : illustrations ; 23 cm.
Series Title: National Association of Accountants.; NAA publication
Responsibility: by Douglas M. Lambert.

Abstract:

From the Foreword: The primary purpose of this study was to examine how the distribution channels decision is made by conducting empirical (descriptive) research on the actual decision process in current practice. The research involved working closely with the accounting, marketing and physical distribution personnel of 18 companies in the United States and Canada. These companies were selected so as to represent equally mnufacturers who sell to consumer and non-consumer (industrial and institutional) markets. In terms of industrial grouping, the participating companies represent packaged goods, durable goods and the process industry.

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Primary Entity

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