skip to content
Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit Preview this item
ClosePreview this item
Checking...

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

Author: Anne Bahr Thompson
Publisher: American Management Association International, 2018.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Give to get! Your company's generosity can actually INCREASE your profits, not take away from them.

Rating:

(not yet rated) 0 with reviews - Be the first.

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print
Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Anne Bahr Thompson
OCLC Number: 1027579279
Notes: Book.
Description: 1 online resource
Contents: Introduction 1 PART I: IT'S A BRAVE NEW WORLD CHAPTER 1: The New Demand That Brands Make a Difference 13 CHAPTER 2: Balancing Social and Financial Values: The New Brand and Business Equation 30 CHAPTER 3: Brand Citizenship: The Consumer-First Model for Doing Good and Doing Well 52 PART II: THE PATH OF BRAND CITIZENSHIP CHAPTER 4: Trust 77 CHAPTER 5: Enrichment: Enhance Daily Life 113 CHAPTER 6: Responsibility: Behave Fairly 147 CHAPTER 7: Community: Connect Me 184 CHAPTER 8: Contribution: Make Me Bigger Than I Am 214 PART III: CHOOSING CHANGE CHAPTER 9: Stepping Forward into Brand Citizenship 241 ENDNOTES 259 INDEX 287

Reviews

Editorial reviews

Publisher Synopsis

"Leverages three years of research into brand loyalty, leadership and corporate citizenship to demonstrate the many rewards they offer, and lays out a civics course for businesses...valuable Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1027579279> # Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit
    a schema:Book, schema:MediaObject, schema:CreativeWork ;
    library:oclcnum "1027579279" ;
    schema:bookFormat schema:EBook ;
    schema:creator <http://experiment.worldcat.org/entity/work/data/4192546852#Person/thompson_anne_bahr> ; # Anne Bahr Thompson
    schema:datePublished "2018" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/4192546852> ;
    schema:genre "Electronic books" ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://worldcat.org/entity/work/data/4192546852#CreativeWork/do_good_embracing_brand_citizenship_to_fuel_both_purpose_and_profit> ;
    schema:name "Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit" ;
    schema:productID "1027579279" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/1027579279#PublicationEvent/american_management_association_international_2018> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/4192546852#Agent/american_management_association_international> ; # American Management Association International
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1027579279> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/4192546852#Agent/american_management_association_international> # American Management Association International
    a bgn:Agent ;
    schema:name "American Management Association International" ;
    .

<http://experiment.worldcat.org/entity/work/data/4192546852#Person/thompson_anne_bahr> # Anne Bahr Thompson
    a schema:Person ;
    schema:familyName "Thompson" ;
    schema:givenName "Anne Bahr" ;
    schema:name "Anne Bahr Thompson" ;
    .

<http://worldcat.org/entity/work/data/4192546852#CreativeWork/do_good_embracing_brand_citizenship_to_fuel_both_purpose_and_profit>
    a schema:CreativeWork ;
    rdfs:label "Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit" ;
    schema:description "Print" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/1027579279> ; # Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.