Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochur. (Book, 2003) [WorldCat.org]
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Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochur.

Author: Fred E Hahn
Publisher: John Wiley & Sons, 2003.
Edition/Format:   Print book : English
Summary:

Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both  Read more...

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Details

Document Type: Book
All Authors / Contributors: Fred E Hahn
ISBN: 9780471273509 0471273503
OCLC Number: 941588544
Description: 360 s
Contents: Preface. Acknowledgments. Introduction. Table of Checklists and Key Charts. Chapter 1. Branding and Your Brand Asset Assessment. Chapter 2. Newspaper and Magazine Advertising. Chapter 3. Selecting Print Media. Chapter 4. Flyers, Brochures, Bulletins, and Invitations. Chapter 5. Direct Mail and Database Direct Marketing. Chapter 6. Catalogs: A Project for Creative Nitpickers. Chapter 7. Out-of-Home Advertising and Promotion. Chapter 8. Successful Yellow Pages Advertising. Chapter 9. From Telemarketing to Teleservicing. Chapter 10. Fax and Broadcast Fax. Chapter 11. Basic Internet Advertising: It Doesn't Have to Start on the Internet. Chapter 12. Publicity and Public Relations. Chapter 13. Media Creativity and Production: Video, CD, TV, Radio, and Web Site. Chapter 14. Conventions, Trade Shows, Consumer Shows, and Meetings. Chapter 15. Moving Your Project from Disk or Art through Film and Printing. Chapter 16. Distribution: On Working with Your DMPC (Direct Mail Production Company). Index.

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