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A "do not track list" for Canada?

Author: Janet Lo; Public Interest Advocacy Centre (Canada),
Publisher: Ottawa, Ontario : Public Interest Advocacy Centre, [Saint-Lazare, Quebec] : [Gibson Library Connections], 2009. [2010] ©2009
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This report examines online behavioral targeted advertising and online behavioral tracking, the practice of tracking consumers' online activities to target advertising to individual consumers based on their online history, preferences and attributes. Marketers and businesses suggest that targeted advertising would benefit consumers in the form of more relevant advertisements and offers tailored to their interests  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Janet Lo; Public Interest Advocacy Centre (Canada),
OCLC Number: 609994083
Language Note: Report summary is available in both English and French.
Description: 1 online resource (109 pages) : colour illustrations
Contents: Part 1. Consumer attitudes to online targeted advertising and online tracking --
PIAC's survey of consumer attitudes --
Research methodology --
Key findings --
Survey limitations --
American surveys of consumer attitudes to online tracking --
TRUSTe surveys --
Americans reject tailored advertising --
Other American surveys on collection of personal information and profiling --
Part 2. From traditional advertising to online targeted advertising --
Part 3. Online behavioral targeted advertising & tracking: how it works --
Cookies --
Search advertising and online behavioural advertising: Microsoft-Yahoo and Google --
Microsoft and Yahoo's search advertising and behavioural targeting practices --
Google search and advertising programs --
Google's acquisition of DoubleClick prompts concerns by privacy and consumer advocates --
Google's interest-based advertising --
Advertising using information from internet service providers and deep packet inspection --
NebuAd --
Phorm --
Use of deep packet inspection by internet service providers in Canada --
Targeted advertising on social networking websites --
Facebook --
Advertising on other social networking websites --
Web bugs --
Part 4. The benefits and harms of online behavioural targeted advertising and online consumer tracking --
How online behavioral targeted advertising might benefit the user's experience --
The harm of online behavioral targeted advertising and online tracking --
Consumer awareness: notice and transparency --
Consumer control: opt-in consent and access --
Aggregation, disclosure and selling to third parties --
"Anonymization" of data --
Discrimination --
Loss of consumer autonomy --
Abuses and misuses of consumer information --
Concerns with sensitive information --
Online behavioural targeted advertising to youth and children --
Part 5. Proposal for a "do not track list" in the United States --
History of regulatory action and complaints about online targeted behavioural advertising and online tracking --
The "do not track list" proposal --
Initiatives related to the "do not track list" proposal since 2006 --
The network advertising initiative code of conduct for online behavioural advertising --
Congressional hearings on privacy, online advertising, behavioural advertising and deep packet inspection --
Behavioural advertising and tracking in the mobile marketplace --
Federal Trade Commission "Self-regulatory principles for online behavioural advertising" --
Part 6. A "do not track list" for Canada --
Canadian complaints on online behavioural advertising --
Is there a need for a "Do not track list" in Canada --
Criminal code --
Misleading advertising and deceptive business practices --
Privacy and data protection legislation --
Proposed anti-spam legislation --
Industry self-regulation --
Major barriers to implementing a "Do not track list" in Canada --
According to the experts --
Legal barriers --
Operational and technological barriers --
Funding issues: who will bear the cost --
Will a "Do not track list" gain consumer confidence --
Conclusion & recommendations --
Appendix A. Environics survey results --
Appendix B. Expert questionnaire results.
Responsibility: written by: Janet Lo.
More information:

Abstract:

This report examines online behavioral targeted advertising and online behavioral tracking, the practice of tracking consumers' online activities to target advertising to individual consumers based on their online history, preferences and attributes. Marketers and businesses suggest that targeted advertising would benefit consumers in the form of more relevant advertisements and offers tailored to their interests and needs. Consumer advocates have voiced several concerns with the practice of online tracking, from privacy invasion and data collection practices to concerns with discriminatory advertisements and the potential to target vulnerable consumers. However, it has been difficult for consumers to voice their concerns with behavioural targeted advertising practices, as industry practices have often been conducted covertly with little or vague notice to consumers hidden in privacy policies or terms of use. As online behavioural targeted advertising becomes the ubiquitous industry standard, consumers are at the mercy of online advertisers with few options to control how their personal information is collected, used, disclosed and retained.

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# Consumer protection--Canada<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/internet_advertising_canada<\/a>> ; # Internet advertising--Canada<\/span>\n\u00A0\u00A0\u00A0\nschema:author<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Person\/lo_janet<\/a>> ; # Janet Lo<\/span>\n\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> schema:EBook<\/a> ;\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Organization\/public_interest_advocacy_centre_canada<\/a>> ; # Public Interest Advocacy Centre (Canada),<\/span>\n\u00A0\u00A0\u00A0\nschema:copyrightYear<\/a> \"2009<\/span>\" ;\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2009<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"This report examines online behavioral targeted advertising and online behavioral tracking, the practice of tracking consumers\' online activities to target advertising to individual consumers based on their online history, preferences and attributes. Marketers and businesses suggest that targeted advertising would benefit consumers in the form of more relevant advertisements and offers tailored to their interests and needs. Consumer advocates have voiced several concerns with the practice of online tracking, from privacy invasion and data collection practices to concerns with discriminatory advertisements and the potential to target vulnerable consumers. However, it has been difficult for consumers to voice their concerns with behavioural targeted advertising practices, as industry practices have often been conducted covertly with little or vague notice to consumers hidden in privacy policies or terms of use. As online behavioural targeted advertising becomes the ubiquitous industry standard, consumers are at the mercy of online advertisers with few options to control how their personal information is collected, used, disclosed and retained.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Part 1. Consumer attitudes to online targeted advertising and online tracking -- PIAC\'s survey of consumer attitudes -- Research methodology -- Key findings -- Survey limitations -- American surveys of consumer attitudes to online tracking -- TRUSTe surveys -- Americans reject tailored advertising -- Other American surveys on collection of personal information and profiling -- Part 2. From traditional advertising to online targeted advertising -- Part 3. Online behavioral targeted advertising & tracking: how it works -- Cookies -- Search advertising and online behavioural advertising: Microsoft-Yahoo and Google -- Microsoft and Yahoo\'s search advertising and behavioural targeting practices -- Google search and advertising programs -- Google\'s acquisition of DoubleClick prompts concerns by privacy and consumer advocates -- Google\'s interest-based advertising -- Advertising using information from internet service providers and deep packet inspection -- NebuAd -- Phorm -- Use of deep packet inspection by internet service providers in Canada -- Targeted advertising on social networking websites -- Facebook -- Advertising on other social networking websites -- Web bugs -- Part 4. The benefits and harms of online behavioural targeted advertising and online consumer tracking -- How online behavioral targeted advertising might benefit the user\'s experience -- The harm of online behavioral targeted advertising and online tracking -- Consumer awareness: notice and transparency -- Consumer control: opt-in consent and access -- Aggregation, disclosure and selling to third parties -- \"Anonymization\" of data -- Discrimination -- Loss of consumer autonomy -- Abuses and misuses of consumer information -- Concerns with sensitive information -- Online behavioural targeted advertising to youth and children -- Part 5. Proposal for a \"do not track list\" in the United States -- History of regulatory action and complaints about online targeted behavioural advertising and online tracking -- The \"do not track list\" proposal -- Initiatives related to the \"do not track list\" proposal since 2006 -- The network advertising initiative code of conduct for online behavioural advertising -- Congressional hearings on privacy, online advertising, behavioural advertising and deep packet inspection -- Behavioural advertising and tracking in the mobile marketplace -- Federal Trade Commission \"Self-regulatory principles for online behavioural advertising\" -- Part 6. A \"do not track list\" for Canada -- Canadian complaints on online behavioural advertising -- Is there a need for a \"Do not track list\" in Canada -- Criminal code -- Misleading advertising and deceptive business practices -- Privacy and data protection legislation -- Proposed anti-spam legislation -- Industry self-regulation -- Major barriers to implementing a \"Do not track list\" in Canada -- According to the experts -- Legal barriers -- Operational and technological barriers -- Funding issues: who will bear the cost -- Will a \"Do not track list\" gain consumer confidence -- Conclusion & recommendations -- Appendix A. Environics survey results -- Appendix B. 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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/consommateurs_protection_canada<\/a>> # Consommateurs--Protection--Canada<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Consommateurs--Protection--Canada<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/data_protection<\/a>> # Data protection<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Data protection<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/data_protection_canada<\/a>> # Data protection--Canada<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Data protection--Canada<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/doubleclick<\/a>> # Doubleclick<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Doubleclick<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/droit_a_la_vie_privee_canada<\/a>> # Droit \u00E0 la vie priv\u00E9e--Canada<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Droit \u00E0 la vie priv\u00E9e--Canada<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/electronic_commerce_security_measures<\/a>> # Electronic commerce--Security measures<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Electronic commerce--Security measures<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/electronic_commerce_security_measures_canada<\/a>> # Electronic commerce--Security measures--Canada<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh2008102926<\/a>> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Electronic commerce--Security measures--Canada<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/facebook<\/a>> # Facebook<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Facebook<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/facebook_beacon<\/a>> # Facebook beacon<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Facebook beacon<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/federal_trade_commission<\/a>> # Federal trade commission<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Federal trade commission<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/http_cookie<\/a>> # Http cookie<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Http cookie<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/internet_advertising<\/a>> # Internet advertising<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Internet advertising<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/internet_advertising_canada<\/a>> # Internet advertising--Canada<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh94006992<\/a>> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Internet advertising--Canada<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/internet_securite_mesures_canada<\/a>> # Internet--S\u00E9curit\u00E9--Mesures--Canada<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Internet--S\u00E9curit\u00E9--Mesures--Canada<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/internet_security_measures<\/a>> # Internet--Security measures<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Internet--Security measures<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/internet_security_measures_canada<\/a>> # Internet--Security measures--Canada<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Internet--Security measures--Canada<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/privacy_right_of<\/a>> # Privacy, Right of<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Privacy, Right of<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/privacy_right_of_canada<\/a>> # Privacy, Right of--Canada<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Privacy, Right of--Canada<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/protection_de_l_information_informatique_canada<\/a>> # Protection de l\'information (Informatique)--Canada<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Protection de l\'information (Informatique)--Canada<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/478133677#Topic\/publicite_sur_internet_canada<\/a>> # Publicit\u00E9 sur Internet--Canada<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Publicit\u00E9 sur Internet--Canada<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/onc<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"onc<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/1204310<\/a>> # Canada.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Canada.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/entity\/work\/data\/478133677#CreativeWork\/<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Print version:<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isSimilarTo<\/a> <http:\/\/www.worldcat.org\/oclc\/609994083<\/a>> ; # A \"do not track list\" for Canada?<\/span>\n\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n