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Do open : how a simple newsletter can transform your business (and it can)

Author: David Hieatt
Publisher: [London] : The Do Book Company, 2017.
Series: Do series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? 'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked.  Read more...
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Document Type: Book
All Authors / Contributors: David Hieatt
ISBN: 9781907974304 190797430X
OCLC Number: 969962620
Description: 156 pages : illustrations ; 18 cm
Series Title: Do series.
Responsibility: David Hieatt.

Abstract:

"How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? 'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same"--Back cover.

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