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"Do you sincerely want to be rich?" The full story of Bernard Cornfeld and IOS

Author: Charles Raw; Bruce Page; Godfrey Hodgson
Publisher: New York, Viking Press [1971]
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Summary:
In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen  Read more...
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Details

Named Person: Bernie Cornfeld; Bernie Cornfeld
Material Type: Biography, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Charles Raw; Bruce Page; Godfrey Hodgson
ISBN: 0670280631 9780670280636
OCLC Number: 156973
Description: xii, 400 pages 25 cm
Responsibility: [by] Charles Raw, Bruce Page, and Godfrey Hodgson.

Abstract:

In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Cornfeld built a multi-billion-dollar and multi-national company, famous for a winning one-line pitch: "Do you sincerely want to be rich?"

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