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Domestic advertisements collection, 1875-2001 and n.d.

Author: J. Walter Thompson Company.; John W. Hartman Center for Sales, Advertising & Marketing History.
Edition/Format:   Archival material : English
Summary:
Collection consists of print advertisements created by U.S. offices of the J. Walter Thompson Company (JWT) that appear in a variety of formats--magazine, newspaper, color, black-and-white, proofs, tearsheets, negative transfers, clippings, along with a limited number of sketches for outdoor advertising installations. Some of the advertisements feature work from notable artists, such as Norman Rockwell, and
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Details

Genre/Form: Advertisements
Sketches
Clippings
Proofs
History
Named Person: Adolf De Meyer, Baron; Irving Penn; Norman Rockwell; Edward Steichen; Adolf De Meyer, Baron; Irving Penn; Norman Rockwell; Edward Steichen
Material Type: Internet resource
Document Type: Archival Material, Internet Resource
All Authors / Contributors: J. Walter Thompson Company.; John W. Hartman Center for Sales, Advertising & Marketing History.
OCLC Number: 61286811
Notes: Cataloged from inventory.
Portion of this collection, including a selection of Ford Motor Company advertisements, have been digitized and are available in Duke Digital Collections.
Description: 300,000 items (360 lin. ft.)
More information:

Abstract:

Collection consists of print advertisements created by U.S. offices of the J. Walter Thompson Company (JWT) that appear in a variety of formats--magazine, newspaper, color, black-and-white, proofs, tearsheets, negative transfers, clippings, along with a limited number of sketches for outdoor advertising installations. Some of the advertisements feature work from notable artists, such as Norman Rockwell, and photographers like Edward Steichen, Irving Penn, and Baron De Meyer. In addition to the actual advertisements, the files dating from the 1910s to 1950s often contain "insertion schedules" that provide the dates and names of the magazines or newspapers in which a given advertisement appeared. In general, proofs for JWT's long-time clients have been saved more systematically than those for accounts that JWT did not hold for a long time.

The collection does not include advertisements which have been transferred to microfilm (see the JWT Microfilm Collection). Also, advertisements created for clients that JWT lost prior to the 1940s are less likely to have been saved, although some were microfilmed and are still available in that form. For some JWT clients there are no print advertisements at all in this collection. Among the most extensive files of print advertisements are those for the following JWT clients: Champion Spark Plug, Chesebrough-Ponds, Eastman Kodak (Instamatic, Pocket Instamatic, and Disc cameras, Kodak film), Ford Motor Company (consumer and dealer advertisements), R.T. French, Irving Trust Bank, J. Walter Thompson Company ("house advertisements"), Kraft Foods (including Kraft cheeses, Miracle Whip, Philadelphia Cream Cheese, and Velveeta), Lever Brothers (Lifebuoy, Lux, Close Up, Mrs. Butterworth), Pan American World Airways (passenger jet travel, cargo transportation), Radio Corporation of America (RCA) (RCA Victor recordings, consumer goods, National Broadcasting Company), Reader's Digest, Scott Paper, Seven-Up, Standard Brands (Chase & Sandborn, Fleischmann, Royal, Tenderleaf tea), and Warner-Lambert (primarily Listerine, including advertisements produced by the Lambert & Feasley agency).

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Linked Data


Primary Entity

<http://www.worldcat.org/oclc/61286811> # Domestic advertisements collection,
    a library:ArchiveMaterial, schema:CreativeWork ;
    library:oclcnum "61286811" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/xxu> ;
    rdfs:comment "Unknown 'gen' value: arc" ;
    schema:about <http://viaf.org/viaf/157892032> ; # R.T. French Company.
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Organization/pan_american_world_airways_inc> ; # Pan American World Airways, Inc.
    schema:about <http://viaf.org/viaf/125574149> ; # Warner-Lambert Company.
    schema:about <http://id.worldcat.org/fast/797948> ; # Advertising, Outdoor
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Organization/lambert_&_feasley_company> ; # Lambert & Feasley (Company)
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Organization/scott_paper_company> ; # Scott Paper Company.
    schema:about <http://viaf.org/viaf/156056348> ; # Eastman Kodak Company.
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Organization/seven_up_company> ; # Seven-Up Company.
    schema:about <http://id.worldcat.org/fast/1204155> ; # United States.
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Organization/warner_lambert_company> ; # Warner-Lambert Company.
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Organization/radio_corporation_of_america> ; # Radio Corporation of America.
    schema:about <http://id.worldcat.org/fast/797511> ; # Advertising
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Topic/advertising_photography_united_states> ; # Advertising photography--United States
    schema:about <http://id.worldcat.org/fast/797812> ; # Advertising agencies
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Topic/advertising_agencies_history> ; # Advertising agencies--History
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Organization/irving_trust_company> ; # Irving Trust Company.
    schema:about <http://id.worldcat.org/fast/797889> ; # Advertising photography
    schema:about <http://id.worldcat.org/fast/797529> ; # Advertising--Automobiles
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Organization/r_t_french_company> ; # R.T. French Company.
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Topic/advertising_automobiles_united_states> ; # Advertising--Automobiles--United States
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Person/rockwell_norman_1894_1978> ; # Norman Rockwell
    schema:about <http://viaf.org/viaf/143044253> ; # Seven-Up Company.
    schema:about <http://viaf.org/viaf/160151813> ; # Champion Spark Plug (Company)
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Organization/reader_s_digest_association> ; # Reader's Digest Association.
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Organization/j_walter_thompson_company> ; # J. Walter Thompson Company.
    schema:about <http://viaf.org/viaf/125431219> ; # Ford Motor Company.
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Topic/advertising_food_united_states> ; # Advertising--Food--United States
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Person/steichen_edward_1879_1973> ; # Edward Steichen
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Person/penn_irving> ; # Irving Penn
    schema:about <http://viaf.org/viaf/129618747> ; # Irving Trust Company.
    schema:about <http://viaf.org/viaf/73926135> ; # Edward Steichen
    schema:about <http://id.loc.gov/authorities/subjects/sh85001171> ; # Advertising--Soap
    schema:about <http://id.loc.gov/authorities/subjects/sh2009113808> ; # Advertising--United States--History
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Organization/standard_brands_incorporated> ; # Standard Brands Incorporated.
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Organization/champion_spark_plug_company> ; # Champion Spark Plug (Company)
    schema:about <http://viaf.org/viaf/133837200> ; # Lever Brothers Company.
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Organization/ford_motor_company> ; # Ford Motor Company.
    schema:about <http://id.worldcat.org/fast/797760> ; # Advertising--Soap
    schema:about <http://viaf.org/viaf/155916607> ; # Kraft Foods Company.
    schema:about <http://id.worldcat.org/fast/797643> ; # Advertising--Food
    schema:about <http://viaf.org/viaf/74651887> ; # Baron Adolf De Meyer
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Organization/lever_brothers_company> ; # Lever Brothers Company.
    schema:about <http://viaf.org/viaf/142422475> ; # Chesebrough-Pond's.
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Person/de_meyer_adolf_baron_1868_1949> ; # Baron Adolf De Meyer
    schema:about <http://viaf.org/viaf/168744822> ; # J. Walter Thompson Company. New York Office.
    schema:about <http://id.loc.gov/authorities/subjects/sh85001176> ; # Advertising--Transportation
    schema:about <http://viaf.org/viaf/25410361> ; # Norman Rockwell
    schema:about <http://viaf.org/viaf/156517910> ; # Pan American World Airways, Inc.
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Organization/kraft_foods_company> ; # Kraft Foods Company.
    schema:about <http://viaf.org/viaf/157075334> ; # Radio Corporation of America.
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Organization/chesebrough_pond_s> ; # Chesebrough-Pond's.
    schema:about <http://viaf.org/viaf/133620694> ; # Reader's Digest Association.
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Organization/eastman_kodak_company> ; # Eastman Kodak Company.
    schema:about <http://viaf.org/viaf/44303589> ; # Irving Penn
    schema:about <http://viaf.org/viaf/127116609> ; # Scott Paper Company.
    schema:about <http://id.worldcat.org/fast/797803> ; # Advertising--Transportation
    schema:about <http://viaf.org/viaf/121814984> ; # Standard Brands Incorporated.
    schema:about <http://experiment.worldcat.org/entity/work/data/12791903#Topic/advertising_outdoor_united_states> ; # Advertising, Outdoor--United States
    schema:contributor <http://experiment.worldcat.org/entity/work/data/12791903#Organization/john_w_hartman_center_for_sales_advertising_&_marketing_history> ; # John W. Hartman Center for Sales, Advertising & Marketing History.
    schema:creator <http://viaf.org/viaf/168744822> ; # J. Walter Thompson Company. New York Office.
    schema:description "Collection consists of print advertisements created by U.S. offices of the J. Walter Thompson Company (JWT) that appear in a variety of formats--magazine, newspaper, color, black-and-white, proofs, tearsheets, negative transfers, clippings, along with a limited number of sketches for outdoor advertising installations. Some of the advertisements feature work from notable artists, such as Norman Rockwell, and photographers like Edward Steichen, Irving Penn, and Baron De Meyer. In addition to the actual advertisements, the files dating from the 1910s to 1950s often contain "insertion schedules" that provide the dates and names of the magazines or newspapers in which a given advertisement appeared. In general, proofs for JWT's long-time clients have been saved more systematically than those for accounts that JWT did not hold for a long time."@en ;
    schema:description "The collection does not include advertisements which have been transferred to microfilm (see the JWT Microfilm Collection). Also, advertisements created for clients that JWT lost prior to the 1940s are less likely to have been saved, although some were microfilmed and are still available in that form. For some JWT clients there are no print advertisements at all in this collection. Among the most extensive files of print advertisements are those for the following JWT clients: Champion Spark Plug, Chesebrough-Ponds, Eastman Kodak (Instamatic, Pocket Instamatic, and Disc cameras, Kodak film), Ford Motor Company (consumer and dealer advertisements), R.T. French, Irving Trust Bank, J. Walter Thompson Company ("house advertisements"), Kraft Foods (including Kraft cheeses, Miracle Whip, Philadelphia Cream Cheese, and Velveeta), Lever Brothers (Lifebuoy, Lux, Close Up, Mrs. Butterworth), Pan American World Airways (passenger jet travel, cargo transportation), Radio Corporation of America (RCA) (RCA Victor recordings, consumer goods, National Broadcasting Company), Reader's Digest, Scott Paper, Seven-Up, Standard Brands (Chase & Sandborn, Fleischmann, Royal, Tenderleaf tea), and Warner-Lambert (primarily Listerine, including advertisements produced by the Lambert & Feasley agency)."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/12791903> ;
    schema:genre "Advertisements"@en ;
    schema:genre "Clippings"@en ;
    schema:genre "Sketches"@en ;
    schema:genre "History"@en ;
    schema:genre "Proofs"@en ;
    schema:inLanguage "en" ;
    schema:name "Domestic advertisements collection,"@en ;
    schema:productID "61286811" ;
    schema:url <https://idn.duke.edu/ark:/87924/r37p8v01q> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/61286811> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/12791903#Organization/champion_spark_plug_company> # Champion Spark Plug (Company)
    a schema:Organization ;
    schema:name "Champion Spark Plug (Company)" ;
    .

<http://experiment.worldcat.org/entity/work/data/12791903#Organization/eastman_kodak_company> # Eastman Kodak Company.
    a schema:Organization ;
    schema:name "Eastman Kodak Company." ;
    .

<http://experiment.worldcat.org/entity/work/data/12791903#Organization/irving_trust_company> # Irving Trust Company.
    a schema:Organization ;
    schema:name "Irving Trust Company." ;
    .

<http://experiment.worldcat.org/entity/work/data/12791903#Organization/j_walter_thompson_company> # J. Walter Thompson Company.
    a schema:Organization ;
    schema:name "J. Walter Thompson Company." ;
    .

<http://experiment.worldcat.org/entity/work/data/12791903#Organization/john_w_hartman_center_for_sales_advertising_&_marketing_history> # John W. Hartman Center for Sales, Advertising & Marketing History.
    a schema:Organization ;
    schema:name "John W. Hartman Center for Sales, Advertising & Marketing History." ;
    .

<http://experiment.worldcat.org/entity/work/data/12791903#Organization/kraft_foods_company> # Kraft Foods Company.
    a schema:Organization ;
    schema:name "Kraft Foods Company." ;
    .

<http://experiment.worldcat.org/entity/work/data/12791903#Organization/lambert_&_feasley_company> # Lambert & Feasley (Company)
    a schema:Organization ;
    schema:name "Lambert & Feasley (Company)" ;
    .

<http://experiment.worldcat.org/entity/work/data/12791903#Organization/lever_brothers_company> # Lever Brothers Company.
    a schema:Organization ;
    schema:name "Lever Brothers Company." ;
    .

<http://experiment.worldcat.org/entity/work/data/12791903#Organization/pan_american_world_airways_inc> # Pan American World Airways, Inc.
    a schema:Organization ;
    schema:name "Pan American World Airways, Inc." ;
    .

<http://experiment.worldcat.org/entity/work/data/12791903#Organization/r_t_french_company> # R.T. French Company.
    a schema:Organization ;
    schema:name "R.T. French Company." ;
    .

<http://experiment.worldcat.org/entity/work/data/12791903#Organization/radio_corporation_of_america> # Radio Corporation of America.
    a schema:Organization ;
    schema:name "Radio Corporation of America." ;
    .

<http://experiment.worldcat.org/entity/work/data/12791903#Organization/reader_s_digest_association> # Reader's Digest Association.
    a schema:Organization ;
    schema:name "Reader's Digest Association." ;
    .

<http://experiment.worldcat.org/entity/work/data/12791903#Organization/scott_paper_company> # Scott Paper Company.
    a schema:Organization ;
    schema:name "Scott Paper Company." ;
    .

<http://experiment.worldcat.org/entity/work/data/12791903#Organization/standard_brands_incorporated> # Standard Brands Incorporated.
    a schema:Organization ;
    schema:name "Standard Brands Incorporated." ;
    .

<http://experiment.worldcat.org/entity/work/data/12791903#Organization/warner_lambert_company> # Warner-Lambert Company.
    a schema:Organization ;
    schema:name "Warner-Lambert Company." ;
    .

<http://experiment.worldcat.org/entity/work/data/12791903#Person/de_meyer_adolf_baron_1868_1949> # Baron Adolf De Meyer
    a schema:Person ;
    schema:birthDate "1868" ;
    schema:deathDate "1949" ;
    schema:familyName "De Meyer" ;
    schema:givenName "Adolf" ;
    schema:name "Baron Adolf De Meyer" ;
    .

<http://experiment.worldcat.org/entity/work/data/12791903#Person/penn_irving> # Irving Penn
    a schema:Person ;
    schema:familyName "Penn" ;
    schema:givenName "Irving" ;
    schema:name "Irving Penn" ;
    .

<http://experiment.worldcat.org/entity/work/data/12791903#Person/rockwell_norman_1894_1978> # Norman Rockwell
    a schema:Person ;
    schema:birthDate "1894" ;
    schema:deathDate "1978" ;
    schema:familyName "Rockwell" ;
    schema:givenName "Norman" ;
    schema:name "Norman Rockwell" ;
    .

<http://experiment.worldcat.org/entity/work/data/12791903#Person/steichen_edward_1879_1973> # Edward Steichen
    a schema:Person ;
    schema:birthDate "1879" ;
    schema:deathDate "1973" ;
    schema:familyName "Steichen" ;
    schema:givenName "Edward" ;
    schema:name "Edward Steichen" ;
    .

<http://experiment.worldcat.org/entity/work/data/12791903#Topic/advertising_automobiles_united_states> # Advertising--Automobiles--United States
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh85001092> ;
    schema:name "Advertising--Automobiles--United States"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/12791903#Topic/advertising_photography_united_states> # Advertising photography--United States
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh85101263> ;
    schema:name "Advertising photography--United States"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2009113808> # Advertising--United States--History
    a schema:Intangible ;
    schema:name "Advertising--United States--History"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001171> # Advertising--Soap
    a schema:Intangible ;
    schema:name "Advertising--Soap"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001176> # Advertising--Transportation
    a schema:Intangible ;
    schema:name "Advertising--Transportation"@en ;
    .

<http://id.worldcat.org/fast/1204155> # United States.
    a schema:Place ;
    schema:name "United States." ;
    .

<http://id.worldcat.org/fast/797511> # Advertising
    a schema:Intangible ;
    schema:name "Advertising"@en ;
    .

<http://id.worldcat.org/fast/797529> # Advertising--Automobiles
    a schema:Intangible ;
    schema:name "Advertising--Automobiles"@en ;
    .

<http://id.worldcat.org/fast/797643> # Advertising--Food
    a schema:Intangible ;
    schema:name "Advertising--Food"@en ;
    .

<http://id.worldcat.org/fast/797760> # Advertising--Soap
    a schema:Intangible ;
    schema:name "Advertising--Soap"@en ;
    .

<http://id.worldcat.org/fast/797803> # Advertising--Transportation
    a schema:Intangible ;
    schema:name "Advertising--Transportation"@en ;
    .

<http://id.worldcat.org/fast/797812> # Advertising agencies
    a schema:Intangible ;
    schema:name "Advertising agencies"@en ;
    .

<http://id.worldcat.org/fast/797889> # Advertising photography
    a schema:Intangible ;
    schema:name "Advertising photography"@en ;
    .

<http://id.worldcat.org/fast/797948> # Advertising, Outdoor
    a schema:Intangible ;
    schema:name "Advertising, Outdoor"@en ;
    .

<http://viaf.org/viaf/121814984> # Standard Brands Incorporated.
    a schema:Organization ;
    schema:name "Standard Brands Incorporated." ;
    .

<http://viaf.org/viaf/125431219> # Ford Motor Company.
    a schema:Organization ;
    schema:name "Ford Motor Company." ;
    .

<http://viaf.org/viaf/125574149> # Warner-Lambert Company.
    a schema:Organization ;
    schema:name "Warner-Lambert Company." ;
    .

<http://viaf.org/viaf/127116609> # Scott Paper Company.
    a schema:Organization ;
    schema:name "Scott Paper Company." ;
    .

<http://viaf.org/viaf/129618747> # Irving Trust Company.
    a schema:Organization ;
    schema:name "Irving Trust Company." ;
    .

<http://viaf.org/viaf/133620694> # Reader's Digest Association.
    a schema:Organization ;
    schema:name "Reader's Digest Association." ;
    .

<http://viaf.org/viaf/133837200> # Lever Brothers Company.
    a schema:Organization ;
    schema:name "Lever Brothers Company." ;
    .

<http://viaf.org/viaf/142422475> # Chesebrough-Pond's.
    a schema:Organization ;
    schema:name "Chesebrough-Pond's." ;
    .

<http://viaf.org/viaf/143044253> # Seven-Up Company.
    a schema:Organization ;
    schema:name "Seven-Up Company." ;
    .

<http://viaf.org/viaf/155916607> # Kraft Foods Company.
    a schema:Organization ;
    schema:name "Kraft Foods Company." ;
    .

<http://viaf.org/viaf/156056348> # Eastman Kodak Company.
    a schema:Organization ;
    schema:name "Eastman Kodak Company." ;
    .

<http://viaf.org/viaf/156517910> # Pan American World Airways, Inc.
    a schema:Organization ;
    schema:name "Pan American World Airways, Inc." ;
    .

<http://viaf.org/viaf/157075334> # Radio Corporation of America.
    a schema:Organization ;
    schema:name "Radio Corporation of America." ;
    .

<http://viaf.org/viaf/157892032> # R.T. French Company.
    a schema:Organization ;
    schema:name "R.T. French Company." ;
    .

<http://viaf.org/viaf/160151813> # Champion Spark Plug (Company)
    a schema:Organization ;
    schema:name "Champion Spark Plug (Company)" ;
    .

<http://viaf.org/viaf/168744822> # J. Walter Thompson Company. New York Office.
    a schema:Organization ;
    schema:name "J. Walter Thompson Company. New York Office." ;
    schema:name "J. Walter Thompson Company. Frankfurt Office." ;
    schema:name "J. Walter Thompson Company. Detroit Office." ;
    schema:name "J. Walter Thompson Company. Chicago Office." ;
    schema:name "J. Walter Thompson Company. Atlanta Office." ;
    schema:name "J. Walter Thompson Company." ;
    .

<http://viaf.org/viaf/25410361> # Norman Rockwell
    a schema:Person ;
    schema:birthDate "1894" ;
    schema:deathDate "1978" ;
    schema:familyName "Rockwell" ;
    schema:givenName "Norman" ;
    schema:name "Norman Rockwell" ;
    .

<http://viaf.org/viaf/44303589> # Irving Penn
    a schema:Person ;
    schema:familyName "Penn" ;
    schema:givenName "Irving" ;
    schema:name "Irving Penn" ;
    .

<http://viaf.org/viaf/73926135> # Edward Steichen
    a schema:Person ;
    schema:birthDate "1879" ;
    schema:deathDate "1973" ;
    schema:familyName "Steichen" ;
    schema:givenName "Edward" ;
    schema:name "Edward Steichen" ;
    .

<http://viaf.org/viaf/74651887> # Baron Adolf De Meyer
    a schema:Person ;
    schema:birthDate "1868" ;
    schema:deathDate "1949" ;
    schema:familyName "De Meyer" ;
    schema:givenName "Adolf" ;
    schema:name "Baron Adolf De Meyer" ;
    .


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