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Domesticating the world : African consumerism and the genealogies of globalization

Author: Jeremy Prestholdt
Publisher: Berkeley : University of California Press, ©2008.
Series: California world history library.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This book boldly unsettles the idea of globalization as a recent phenomenon - and one driven solely by Western interests - by offering a compelling new perspective on global interconnectivity in the nineteenth century. Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jeremy Prestholdt
ISBN: 9780520254244 0520254244 9780520254237 0520254236
OCLC Number: 123079041
Description: xiv, 273 pages : illustrations ; 24 cm.
Contents: Similitude and global relationships : self-representation in Mustamudu --
The social logics of need : consumer desire in Mombasa --
The global repercussions of consumerism : East African consumers and industrialization --
Cosmopolitanism and cultural domestication : consumer imports in Zanzibar --
Symbolic subjection and social rebirth : objectification in urban Zanzibar --
Picturesque contradictions : new taxonomies of East Africans.
Series Title: California world history library.
Other Titles: African consumerism and the genealogies of globalization
Responsibility: Jeremy Prestholdt.
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Abstract:

Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, this book challenges presumptions that Africa's global  Read more...

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"Domesticating the World comes at an important moment in the development of globalization studies." -- Jessica Lynn Achberger World History Bltn "This is truly a remarkable and important book. It is Read more...

 
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