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Don't be such a scientist : talking substance in an age of style

Author: Randy Olson
Publisher: Washington, DC : Island Press, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Is the American public really ready for science? And is the world of science ready for the American public? Scientists wear ragged clothes, forget to comb their hair, and speak in a language that even they don't understand. Or so people think. Most scientists don't care how they are perceived, but in our media-dominated age, style counts. Enter Randy Olson. Fifteen years ago, marine biologist Olson bid farewell to  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Randy Olson
ISBN: 9781597265638 1597265632
OCLC Number: 286479843
Description: vii, 206 pages : illustrations ; 23 cm
Contents: Don't be so cerebral --
Don't be so literal minded --
Don't be such a poor storyteller --
Don't be so unlikeable --
Be the voice of science! --
Appendix 1: The sizzle frazzle --
Appendix 2: Filmmaking for scientists --
Appendix 3: Randy Olson selected filmography.
Responsibility: by Randy Olson.

Abstract:

Drawing on the author's own evolution from science professor to Hollywood filmmaker, this book shares the secrets of talking substance in an age of style. It argues that the key is to stay true to  Read more...

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"If you are a wildlife professional who has ever been faced with hunters not believing your data and questioning your management recommendations, or have had to deal with angry property-rights Read more...

 
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