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A driving need : review of vehicle rental services as part of tourism development in Newfoundland and Labrador

Author: Newfoundland and Labrador. Department of Tourism, Culture, and Recreation.; Marilyn Butland Communications.
Publisher: [St. John's, N.L.] : [Newfoundland & Labrador Dept. of Tourism, Culture and Recreation], 2010
Edition/Format:   eBook : Document : State or province government publication : EnglishView all editions and formats
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Genre/Form: Electronic books
Material Type: Document, Government publication, State or province government publication, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Newfoundland and Labrador. Department of Tourism, Culture, and Recreation.; Marilyn Butland Communications.
OCLC Number: 671568503
Description: 1 online resource (52 pages : tables
Contents: 1. Executive summary --
2. Background --
3. Introduction --
4. Approach and methodology: 4.1. Stakeholder interviews; 4.2. Survey of frontline rental staff; 4.3. Focus groups; 4.4. Review of other jurisdictions and destinations; 4.5. Secondary research --
5. Tourism industry concerns: 5.1. Rental operator services; 5.2. Sending the right message to travelers; 5.3. Disconnect between tourism and vehicle rental operators --
6. Vehicle rental industry operation: 6.1. Global corporate operations; 6.2. Corporate decisions have local impact --
7. Vehicle rental in other jurisdictions: 7.1. British Columbia; 7.2. Northern Alberta; 7.3. Yukon; 7.4. Australia and Tasmania; 7.5. Ireland --
8. Vehicle rental operations in Newfoundland & Labrador: 8.1. Profile of vehicle rental operators; 8.2. Management and service delivery; 8.3. Vehicle rental business in Newfoundland and Labrador; 8.4. Planning for growth; 8.5. Partners in tourism --
9. Demand for vehicle rental services: 9.1. Peaks and seasonality; 9.2. Availability of vehicles; 9.3. Continued demand for vehicles --
10. Recommendations: 10.1. Immediate recommendations; 10.2. Recommendations to build relationships; 10.3. Recommendations for mid- to long-term --
Appendix I: Overview of the rental and automobile manufacturing industries --
Appendix II: Overview of the rental sector in other jurisdictions.
Other Titles: Review of vehicle rental services as part of tourism development in Newfoundland and Labrador
Responsibility: prepared for the Provincial Department of Tourism, Culture and Recreation ; prepared by Marilyn Butland Communications.
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