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Driving traffic and customer activity through affiliate marketing

Author: Surabhi Singh
Publisher: Hershey : Business Science Reference, [2018]
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This book explores how the dire need of academic resources in affiliate marketing which tends to increase the traffic on web and enhance customer satisfaction. It cover major perspectives building on the available literature in the domains, while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the decision making for the organizations"--
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Document Type: Book
All Authors / Contributors: Surabhi Singh
ISBN: 9781522526568 1522526560
OCLC Number: 982088904
Description: xviii, 232 pages ; 27 cm.
Contents: Affiliate marketing and customer satisfaction / Surabhi Singh, GLBIMR --
Evaluating critical success factors of affiliate marketing : affiliate marketing / Manoj Kumar --
Affiliate marketing : experiences of different companies / Ritu Narang, University of Lucknow --
Prashant trivedi, University of Lucknow --
Affiliate marketing : its future in India / Megha Sharma, TMU --
Affiliate marketing strategy of Amazon India / Jaspreet Kaur, Trinity Institute of Professional Studies --
Ethical practices in affiliated marketing / Shabnam Siddiqui, Banasthali Vidyapeeth --
Amazon associates : a model of affiliate marketing / Taranpreet Khurana, Maharaja Agrasen Institute Of Management Studies --
Affiliate marketing empowers entrepreneurs / Mukesh Chaturvedi, PDC Consulting --
Affiliate marketing for entrepreneures : the mechanics of driving traffic to enhanced business performance / Shailja Dixit, Amity University, Hitesh Kesarwani, Amity University --
Driving traffic and customer activity through affiliate marketing : understanding and addressing the differences between affiliate marketing in the USA / Sarah Newton, University of Kent, Marianne Ojo, North West University --
Investigating the mechanics of affiliate marketing through digital content marketing : a key for driving traffic and customer activity / Parag Shukla, The M.S University of Baroda, Hiral Shastri --
Clustering consumers into segments for improving brand performance in the digital era / Nidhi Sinha, Bennett University --
Student's perception towards digital learning for skill enhancement programmes / Anita Singh, IMS Ghaziabad, Surabhi Singh, GLBIMR.
Series Title: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Responsibility: Surabhi Singh Jaipuria School of Business, India.

Abstract:

Highlights the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives  Read more...

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